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~subject:"E-commerce"
~subject:"Verkaufsförderung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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E-commerce
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agent-mediated electronic commerce : automated negotiation and strategy design for electronic markets ; AAMAS 2006 workshop, TADA/AMEC 2006, Hakodate, Japan, May 9, 2006 ; selected and revised papers
1
Analysis of socio-economic conditions : insights from a fuzzy multidimensional aproach
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1
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1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
1
Marketing - Management
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
1
Organizing the new industrial economy
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Régulation des relations entre fournisseurs et distributeurs : rapport
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
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Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
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Visionary pricing : reflections and advances in honor of Dan Nimer
1
Zum Erkenntnisstand der Betriebswirtschaftslehre am Beginn des 21. Jahrhunderts : Festschrift für Erich Loitlsberger zum 80. Geburtstag
1
www.musikverkaufen.de : die digitale Musikwirtschaft
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ECONIS (ZBW)
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
A multi-dimensional clustering on fuzzy metrics to classify cpg pricing and price promotion strategies : the case of pasta in Italy
Palumbo, Luigi
;
Laureti, Tiziana
;
Benedetti, Ilaria
- In:
Analysis of socio-economic conditions : insights from a …
,
(pp. 302-324)
.
2021
Persistent link: https://www.econbiz.de/10013093327
Saved in:
3
Economic foundations of marketing strategy
Villas-Boas, J. Miguel
;
Zhang, Juanjuan
- In:
The Routledge companion to strategic marketing
,
(pp. 20-37)
.
2021
Persistent link: https://www.econbiz.de/10012498420
Saved in:
4
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
5
Merchant selection and pricing strategy for a platform firm in the online group buying market
Ando, Tomohiro
- In:
Data mining and analytics
,
(pp. 209-230)
.
2018
Persistent link: https://www.econbiz.de/10011823528
Saved in:
6
Resale Price Maintenance of Online Retailing
Klein, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10013476528
Saved in:
7
Pricing of delivery services in the e-commerce sector
Borsenberger, Claire
;
Cremer, Helmuth
;
De Donder, Philippe
- In:
The role of the postal and delivery service in a digital age
,
(pp. 75-92)
.
2014
Persistent link: https://www.econbiz.de/10010256806
Saved in:
8
Preisgebote auf Online-Marktplätzen
Stolpmann, Markus
- In:
Marketingeffizienz - Kosten senken und Erlöse steigern
,
(pp. 137-152)
.
2013
Persistent link: https://www.econbiz.de/10010199152
Saved in:
9
Fallbeispiel : Ermittlung der Preisbereitschaft für ein online vertriebenes Produkt mit Hilfe einer Conjoint-Analyse
Schlössel, Nadja
;
Rumler, Andrea
- In:
Digitale Kommunikation
,
(pp. 243-263)
.
2012
Persistent link: https://www.econbiz.de/10009545400
Saved in:
10
The case for variable pricing of IDM
Bansal, Ankit
;
Manohar, Desai Mayura
;
Shantani, S.
- In:
Understanding the interactive digital media marketplace …
,
(pp. 25-31)
.
2012
Persistent link: https://www.econbiz.de/10009411165
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