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~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
Marketing management
7,173
Marketingmanagement
7,162
Consumer behaviour
1,491
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1,491
Relationship marketing
976
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337
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Aufsatz in Zeitschrift
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201
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57
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24
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
The journal of business & industrial marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of electronic customer relationship management : IJECRM
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international business and economics : JIBE
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Electronic commerce research
3
Business horizons
2
European research studies
2
Facta Universitatis / Series economics and organization / University of Niš
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
Information systems and e-business management : ISeB
2
International journal of business environment : IJBE
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
The journal of applied business research
2
The journal of gambling business and economics
2
Transportation research / E : an international journal
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Arab economic and business journal
1
Australasian marketing journal
1
Business process management journal
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
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ECONIS (ZBW)
201
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa
;
Haftor, Darek M.
;
Chowdhury, …
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
1
,
pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
Saved in:
5
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
- In:
European research studies
25
(
2022
)
3
,
pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
Saved in:
6
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
7
How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
Saved in:
8
The effect of marketing mix perception on the intention of online merchant financing
Karambut, Fermico
- In:
Journal of small business strategy
31
(
2021
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012620724
Saved in:
9
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
10
Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media
Kieling, Ana Paula
;
Tezza, Rafael
;
Vargas, Guilherme Lima
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10014335593
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