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~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mobile Marketing"
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E-commerce
Mobile marketing
285
Mobile Marketing
279
Consumer behaviour
172
Konsumentenverhalten
172
Online-Marketing
165
Internet marketing
163
Mobile communications
160
Mobilkommunikation
159
Mobile Business
97
Mobile business
97
Advertising effects
94
Werbewirkung
94
Advertising
91
Werbung
90
Mobile phone
79
Mobiltelefon
79
mobile marketing
52
Social Web
39
Social web
39
Innovation adoption
38
Innovationsakzeptanz
38
Marketing management
37
Marketingmanagement
37
Mobile Anwendung
34
Mobile application
34
Beziehungsmarketing
27
Relationship marketing
27
USA
23
United States
23
Brand management
20
Markenführung
20
Mobile advertising
20
mobile advertising
20
Online retailing
18
Online-Handel
18
Electronic Commerce
17
Internet
16
Viral marketing
16
Virales Marketing
16
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Aufsatz in Zeitschrift
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37
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Shankar, Venkatesh
2
Varadarajan, Rajan
2
Yadav, Manjit S.
2
Alexandrovskiy, Sergey
1
Amirkhanpour, Monaliz
1
Banerjee, Syagnik
1
Betz, Jürgen
1
Cheng, Zhang
1
D'Andria, Diego
1
Dreier, Henrik
1
Dürr, Karin
1
Flohr Nielsen, Jørn
1
Freter, Hermann
1
Høst, Viggo
1
Jones, Charlotte A.
1
Krafft, Manfred
1
Lee, Jennifer JooYeon
1
Li, Chenxi
1
Lingenfelder, Michael
1
Loevenich, Peter
1
Loho-Noya, Meiga
1
Longstreet, Phil
1
Luo, Xueming
1
Ma, Zecong
1
Mols, Niels Peter
1
O'Neill, Bonnie S.
1
Ow, Terence T.
1
Rasztar, Matthias
1
Riemer, Kai
1
Spaid, Brian I.
1
Thrassou, Alkis
1
Trundova, Olga
1
Vrontis, Demetris
1
Värlander, Sara
1
Wang, Xiaoyi
1
Wei, June
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Handelsforschung
1
Homo oeconomicus
1
International journal of business and systems research
1
International journal of internet marketing and advertising : IJIMA
1
International tax and public finance
1
Journal of business economics : JBE
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
17
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1
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
Saved in:
2
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
4
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
5
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
6
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.
;
O'Neill, Bonnie S.
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
Saved in:
7
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
8
E-business solutions in the mobile advertisement
Loho-Noya, Meiga
;
Wei, June
;
Jones, Charlotte A.
- In:
International journal of business and systems research
5
(
2011
)
5
,
pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
Saved in:
9
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
10
Online information quality in experiential consumption : an exploratory study
Värlander, Sara
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003521205
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