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~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Einzelhandel
Marketingmanagement
Preismanagement
1,081
Pricing strategy
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330
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330
Deutschland
138
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138
Consumer behaviour
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Preisregulierung
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Price regulation
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Channel strategies and marketing mix in a connected world
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Innovation in pricing : contemporary theories and best practices
2
The Oxford handbook of the economics of networks
2
The Routledge companion to strategic marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances of OR in commodities and financial modeling
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Agricultural markets beyond liberalization
1
Artificial intelligence in marketing
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
BWL-Wissen zur Existenzgründung
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Cross-functional inventory research
1
Data mining and analytics
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Essays on dynamic stochastic games and competitive markets
1
Fashion marketing
1
Food price dynamics and price adjustment in the EU
1
Gesundheitsversorgung zwischen Solidarität und Wettbewerb
1
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
Handbook of regional economics
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Harvard business review on retailing and merchandising
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
International handbook on the economics of energy
1
Keeping strategy on track
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
LISS 2012 ; Vol. 1
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Networks in International Business : Managing Cooperatives, Franchises and Alliances
1
Organizing the new industrial economy
1
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Pricing tactics, strategies, and outcomes ; Vol. 2
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Artificial intelligence and pricing
Aparicio, Diego
;
Misra, Kanishka
- In:
Artificial intelligence in marketing
,
(pp. 103-124)
.
2023
Persistent link: https://www.econbiz.de/10014307017
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2
Is retailer's locational choice in line with chain positioning strategy?
Toumi, Abir
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 221-249)
.
2023
Persistent link: https://www.econbiz.de/10013539436
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3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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4
Economic foundations of marketing strategy
Villas-Boas, J. Miguel
;
Zhang, Juanjuan
- In:
The Routledge companion to strategic marketing
,
(pp. 20-37)
.
2021
Persistent link: https://www.econbiz.de/10012498420
Saved in:
5
Pricing strategies
Gangwar, Manish
;
Rao, Vithala R.
- In:
The Routledge companion to strategic marketing
,
(pp. 309-324)
.
2021
Persistent link: https://www.econbiz.de/10012498768
Saved in:
6
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
7
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
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8
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
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9
The next frontier of the pricing profession
Mitchell, Kevin
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 391-398)
.
2018
Persistent link: https://www.econbiz.de/10011713363
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10
Merchant selection and pricing strategy for a platform firm in the online group buying market
Ando, Tomohiro
- In:
Data mining and analytics
,
(pp. 209-230)
.
2018
Persistent link: https://www.econbiz.de/10011823528
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