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~subject:"Electronic Commerce"
~subject:"Theorie"
~subject:"United States"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
32
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Optimizing Instagram as a digital marketing channel : a qualitative study at Larnis
Shigeno, Y.
;
Widhaningrat, S. K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 45-48)
.
2020
Persistent link: https://www.econbiz.de/10012224764
Saved in:
3
The development of marketing channels and inventory management systems for SMEs
Edbert
;
Widhaningrat, S. K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 49-53)
.
2020
Persistent link: https://www.econbiz.de/10012224765
Saved in:
4
Transshipments of cross-channel returned products
Dijkstra, Arjan S.
;
Heide, G. van der
;
Roodbergen, Kees Jan
- In:
International journal of production economics
209
(
2019
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012013064
Saved in:
5
Configurations of business strategy and marketing channels for e-commerce and traditional retail formats : a qualitative comparisonanalysis (QCA) in sporting goods retailing
Johansson, Tobias
;
Kask, Johan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011629446
Saved in:
6
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
7
Beyond channel mix management : building within online travel agencies (OTA) metrics and strategies
Enz, Cathy A.
;
James, Elizabeth C.
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 109-114
Persistent link: https://www.econbiz.de/10011705660
Saved in:
8
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
9
Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine
;
Huré, Elodie
;
Piveteau, Lauren
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
Saved in:
10
Can you win back online shoppers?
Teixeira, Thales S.
;
Gupta, Sunil
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011340312
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