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~subject:"Electronic word-of-mouth (eWOM)"
~subject:"Monopoly"
~subject:"Social Web"
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Search: person:"Mumuni, Alhassan G."
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Electronic word-of-mouth (eWOM)
Monopoly
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Automotive
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Brand extension
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Mumuni, Alhassan G.
4
MacMillan, Amy
2
O'Reilly, Kelley
2
Quraeshi, Zahir A.
2
Cowley, Scott
1
Kamarulzaman, Yusniza
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Kelley, Brett
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Luqmani, Mashtaq
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Journal of internet commerce
2
International business review : the official journal of the European International Business Academy
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
2
Telecom market liberalization and service performance outcomes of an incumbent monopoly
Mumuni, Alhassan G.
;
Luqmani, Mashtaq
;
Quraeshi, Zahir A.
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011710894
Saved in:
3
Religion, markets, and digital media : seeking halal food in the U.S.
Kamarulzaman, Yusniza
;
Veeck, Ann
;
Mumuni, Alhassan G.
; …
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 400-411
Persistent link: https://www.econbiz.de/10011623732
Saved in:
4
Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley
;
MacMillan, Amy
;
Mumuni, Alhassan G.
; …
- In:
Journal of internet commerce
15
(
2016
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
Saved in:
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