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~subject:"Elektrizität"
~subject:"Kaufentscheidung"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Verbraucherinformation
12
Consumer information
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Die Energiewirtschaft im Instrumentenmix : Wettbewerb, Regulierung und Verbraucherschutz nach der Energiewende ; Tagungsband der Vierten Bayreuther Energierechtstage 2013
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
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The Rand journal of economics
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ECONIS (ZBW)
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Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
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2
The satisfaction and stress of being a market maven : a social network perspective
Lee, Seung Hwan Mark
;
Leizerovici, Gail
;
Zhang, Shuoyang
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011477103
Saved in:
3
Verbraucher unter Strom? : Verbraucherpolitik nach der Energiewende aus Sicht der Konsumentenverhaltensforschung
Germelmann, Claas Christian
;
Deisenhofer, Anna
- In:
Die Energiewirtschaft im Instrumentenmix : Wettbewerb, …
,
(pp. 43-56)
.
2013
Persistent link: https://www.econbiz.de/10010418399
Saved in:
4
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
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