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~subject:"Entwicklungsländer"
~subject:"Productivity"
~subject:"Vertriebskosten"
~subject:"Werbewirkung"
~type_genre:"Sammelwerk"
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Handbuch Marketing-Controlling : Grundlagen - Methoden - Umsetzung
Zerres, Christopher
(
ed.
)
-
2017
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4., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011634273
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2
Quantitative models to measure the profitability and risk of marketing activities
Doppler, Christian
-
2016
Persistent link: https://www.econbiz.de/10011686796
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3
Digitale Spiele im interdisziplinären Diskurs : Entwicklungen und Perspektiven der Alltagskultur, Technologie und Wirtschaft
Schwarzer, Bettina
(
ed.
);
Spitzer, Sarah
(
ed.
)
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010494160
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4
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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5
Handbuch Marketing-Controlling
Zerres, Christopher
(
ed.
);
Zerres, Michael P.
(
contributor
)
-
2006
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003108983
Saved in:
6
Handbuch Marketing-Controlling
Zerres, Michael P.
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446901
Saved in:
7
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013467236
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