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~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Erfolgsfaktor
Marketing management
Services marketing
1,691
Dienstleistungsmarketing
1,671
Beziehungsmarketing
388
Relationship marketing
388
Theory
312
Dienstleistung
311
Theorie
310
Deutschland
288
Germany
287
Service quality
285
Consumer behaviour
281
Dienstleistungsqualität
281
Konsumentenverhalten
280
Marketing
251
Dienstleistungssektor
210
Service industry
197
Customer satisfaction
170
Kundenzufriedenheit
168
Marketingmanagement
153
Services
150
Brand management
121
Markenführung
121
Dienstleistungsmanagement
119
Service management
118
Marketing theory
101
Marketingtheorie
101
Customer integration
100
Kundenintegration
100
Service-Dominant Logic
100
Service-dominant logic
100
Lieferantenmanagement
92
Supplier relationship management
92
USA
85
United States
85
Betriebliche Wertschöpfung
74
Value creation
74
services marketing
69
Customer service
64
Kundenservice
63
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23
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94
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Article in journal
52
Aufsatz in Zeitschrift
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Aufsatz im Buch
37
Book section
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Hochschulschrift
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Thesis
33
Graue Literatur
16
Non-commercial literature
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Collection of articles of several authors
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Sammelwerk
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Bibliografie enthalten
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Fallstudie
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4
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4
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3
Festschrift
3
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3
Ratgeber
2
Bibliografie
1
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1
Conference paper
1
Glossar enthalten
1
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Handbook
1
Handbuch
1
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100
English
83
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1
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Meffert, Heribert
5
Bidram, Vahid
3
Bruhn, Manfred
3
Laakmann, Kai
3
Ruyter, Ko de
3
Wirtz, Jochen
3
Yasanallah, Purashraf
3
Bauer, Hans H.
2
Bernecker, Michael
2
Botschen, Günther
2
Boukis, Achilleas
2
Corsten, Hans
2
Estevão, Maria-José
2
Fassott, Georg
2
Freiling, Jörg
2
Hüttner, Manfred
2
Klein, Maren
2
Kröger, Sonja
2
Milne, George R.
2
Schneider, Helmut
2
Schwarting, Ulf
2
Sichtmann, Christina
2
Swani, Kunal
2
Weinbrenner, Susanne
2
Wieseke, Jan
2
Woratschek, Herbert
2
Abdulsalam Mas'ud
1
Abidemi, Bello Taofik
1
Agrawal, Shiv Ratan
1
Agyei, Paul Mensah
1
Ahlert, Dieter
1
Ahsen, Anette von
1
Akaka, Melissa Archpru
1
Akkaranai Kwanyou
1
Albinsson, Pia A.
1
Albrecht, Patric
1
Alshauibi, Ahmad
1
Alves, Helena
1
Amenuvor, Fortune Edem
1
Anand, Gunjan
1
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Fördergesellschaft Marketing an der Universität Augsburg
2
Books on Demand GmbH <Norderstedt>
1
FernUniversität in Hagen
1
Institut für Marketing <Münster, Westfalen>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Josef Eul Verlag GmbH
1
Marketing-Symposium <1995, Haigerloch>
1
Münchener Marketing-Symposium <24, 1998, München>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
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Gabler Edition Wissenschaft
5
Berichte aus der Betriebswirtschaft
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Innovations in services marketing and management : strategies for emerging economies
3
Managing service quality : MSQ ; an international journal
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Winning in service markets series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Advances in services marketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of retail & distribution management
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Schriften zu Marketing und Management
2
Schriftenreihe innovatives Dienstleistungsmanagement
2
Academic journal of economic studies
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Asia Pacific journal of marketing and logistics
1
Aufbruch : Ingredient Branding schafft Werte
1
Bangladesh journal of political economy
1
Beiträge zum Innovationsmarketing
1
Bringing technology to market: trends, cases, solutions
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business science reference
1
DUV / Wirtschaftswissenschaft
1
Dienstleistungsmanagement : Jahrbuch
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Dienstleistungsmarketing : Konzeptionen und Anwendungen
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
Dissertation.de
1
Driesen Edition Wissenschaft
1
European journal of marketing : EJM
1
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Source
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ECONIS (ZBW)
184
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1
Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo
-
2023
, communication management, sales management, marketing channels, pricing,
services
marketing
, relationship marketing, luxury …
Persistent link: https://www.econbiz.de/10014250259
Saved in:
2
Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha
- In:
International journal of business & management : IJoBM
10
(
2022
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10013499085
Saved in:
3
Marketing of an academic program : case study of an engineering program
Kuzior, Aleksandra
;
Grebski, Michalene
;
Grebski, Wes
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10013093230
Saved in:
4
Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal
;
Anand, Gunjan
;
Kapooria, Pallavi Joshi
; …
- In:
South Asian journal of management : SAJM
28
(
2021
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
Saved in:
5
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
6
Achieving excellence in
services
marketing
: roles in customer delight
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
20
(
2020
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
Saved in:
7
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
8
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
9
Direct and indirect effects of customer financial condition in the acceptance of Islamic microfinance in a frontier market
Umar, Umar Bello
;
Abdulsalam Mas'ud
;
Matazu, Sadisu …
- In:
Journal of Islamic marketing
13
(
2022
)
9
,
pp. 1940-1957
Persistent link: https://www.econbiz.de/10013286523
Saved in:
10
Positioning strategies for B2B service markets
Agyei, Paul Mensah
;
Manu, Franklyn A.
;
Coffie, Stanley
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 405-419
Persistent link: https://www.econbiz.de/10014226541
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