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~subject:"Erfolgsfaktor"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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Search: subject_exact:"Product-line extension"
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Erfolgsfaktor
Produktqualität
Brand extension
362
Markentransfer
362
Consumer behaviour
244
Konsumentenverhalten
244
Brand management
220
Markenführung
220
Brand image
202
Markenimage
202
Brand
71
Markenartikel
69
Luxury goods
30
Luxusgüter
30
Brand extensions
29
brand extension
27
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26
United States
26
Marketing management
24
Marketingmanagement
24
Beziehungsmarketing
22
New product development
22
Produktentwicklung
22
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22
Success factor
22
Advertising effects
19
Werbewirkung
19
Bewertung
16
Evaluation
16
Corporate reputation
13
Firmenimage
13
India
13
Indien
13
brand extensions
13
Sponsoring
12
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12
Brand architecture
11
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11
Markenarchitektur
11
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Article in journal
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Völckner, Franziska
4
Sattler, Henrik
3
Dens, Nathalie
2
Faßnacht, Martin
2
Goetz, Daniela Maria
2
Moorthy, Sridhar
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Sichtmann, Christina
2
Aktekin, Tevfik
1
Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Bapat, Dhananjay
1
Bei, Lien-ti
1
Bijmolt, Tammo H. A.
1
Brandstätter, Marion
1
Brown, Brian
1
Carter, Robert E.
1
Cheong, Edith
1
Curry, David J.
1
Datta, Saroj Kumar
1
Dhar, Ravi
1
Diamantopoulos, Adamantios
1
Ferguson, Graham
1
Foscht, Thomas
1
Gierl, Heribert
1
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1
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1
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1
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Horváth, Csilla
1
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1
Jacob, Jayanth
1
Jung, Kwon
1
Keller, Kevin Lane
1
Kim, Jungkeun
1
Kim, Kyeongheui
1
Knoerzer, Katharina
1
Lahiri, Isita
1
Lau, Kong Cheen
1
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Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The IUP journal of brand management : IJBRM
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
32
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
3
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
4
A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
7
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
8
Brand name strategies for successful upward extension
Goetz, Daniela Maria
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
5
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011559904
Saved in:
9
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
10
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
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