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~subject:"Erfolgsfaktor"
~type_genre:"Article in journal"
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Search: subject_exact:"Vertikales Marketing"
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Erfolgsfaktor
Marketing cooperation
98
Marketingkooperation
98
Brand management
30
Markenführung
30
Consumer behaviour
18
Konsumentenverhalten
18
Theorie
11
Theory
11
Brand image
10
Markenimage
10
Brand
9
Deutschland
9
Germany
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Markenartikel
9
co-branding
9
Advertising effects
7
Co-branding
7
Consumer goods industry
7
Konsumgüterindustrie
7
Strategic alliance
7
Strategische Allianz
7
Success factor
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USA
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Werbewirkung
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6
Beziehungsmarketing
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Lieferantenmanagement
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Marketingmanagement
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Nonprofit-Organisation
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Relationship marketing
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Supplier relationship management
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Werbung
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Brand extension
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Corporate Social Responsibility
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Article in journal
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Buzzavo, Leonardo
1
Engler, Karsten
1
Focke, Heinrich
1
Ho, Han-Chiang
1
Jenewein, Wolfgang
1
Kaufmann, Gwen
1
Lado Coustré, Nora
1
Laroche, Michel
1
Reeves, Martha
1
Rivera-Torres, Pilar
1
Scheer, Lambert
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Schramm-Klein, Hanna
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Thiele, Jürgen
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Ueltschy, Linda C.
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
International journal of automotive technology and management : IJATM
1
The journal of applied business research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
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ECONIS (ZBW)
7
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1
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
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2
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
3
Mythos oder gestaltbares Erfolgspotenzial? : Vertriebskooperationen von Versicherern mit branchenfremden Partnern
Focke, Heinrich
;
Engler, Karsten
;
Thiele, Jürgen
- In:
Versicherungswirtschaft : Magazin für Führungskräfte …
63
(
2008
)
7
,
pp. 545-549
Persistent link: https://www.econbiz.de/10003668976
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4
Business strategies and key success factors for automotive retailers : the case of dealer groups in Italy
Buzzavo, Leonardo
- In:
International journal of automotive technology and …
8
(
2008
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003750871
Saved in:
5
"Drum prüfe, wer sich bindet ..." - eine empirische Untersuchung zur Wirkung von Markenkooperationen
Jenewein, Wolfgang
;
Kaufmann, Gwen
;
Wichert, Christine
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003505950
Saved in:
6
IT-Systeme als Enabler von Marketing-Kooperationen : steigert der Einsatz von IT den Markterfolg durch vertikale Marketing-Kooperation?
Schramm-Klein, Hanna
;
Scheer, Lambert
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 44-48
Persistent link: https://www.econbiz.de/10003505997
Saved in:
7
Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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