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~subject:"Event"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Tourism"
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Event
Markenführung
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Marketingmanagement
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Event marketing
1,268
Event-Marketing
1,268
Consumer behaviour
283
Konsumentenverhalten
283
Deutschland
231
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230
Sportveranstaltung
171
Sport event
164
Großveranstaltung
160
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159
Brand management
151
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125
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125
Tourismus
124
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114
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113
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111
Tourism marketing
102
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102
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90
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88
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88
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86
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86
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78
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77
Brand image
73
USA
73
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72
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68
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68
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64
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62
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62
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140
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Nufer, Gerd
12
Zanger, Cornelia
12
Drengner, Jan
7
Olberding, Julie Cencula
7
Schmitt, Bernd
7
Bauer, Hans H.
5
Fairley, Sheranne
5
Jahn, Steffen
5
Page, Stephen J.
5
Nosko, Chris
4
Sorensen, Alan T.
4
Atwal, Glyn
3
Bär, Sören
3
Carlson, Jamie
3
Connell, Joanne
3
Cui, Yao
3
Dias, Álvaro Lopes
3
Duenyas, Izak
3
Gedenk, Karen
3
Hermanns, Arnold
3
Kaiser, Sebastian
3
Kiendl, Stephanie C.
3
Kim, Jong-hyeong
3
Mortimer, Julie Holland
3
Neslin, Scott A.
3
Sahin, Ozge
3
Scheinbaum, Angeline Close
3
Taheri, Babak
3
Van Niekerk, Mathilda
3
Williams, Alistair
3
Wong, IpKin Anthony
3
Afonso, Gara
2
Aitken, Rob
2
Beech, John
2
Boo, Soyoung
2
Brakus, J. Joško
2
Brunner-Sperdin, Alexandra
2
Bryant, Melchior D.
2
Burmann, Christoph
2
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Springer Fachmedien Wiesbaden
4
Fachhochschule Reutlingen / European School of Business
2
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Edward Elgar Publishing
1
Freizeit-Forschungsinstitut <Hamburg>
1
Internationales Design Zentrum Berlin
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Tourism management : research, policies, practice
18
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
International journal of event and festival management
12
Journal of travel and tourism marketing
12
SpringerLink / Bücher
12
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management perspectives : TMP
9
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
8
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
Markenkommunikation und Beziehungsmarketing
7
International journal of hospitality management
6
The journal of brand management : an international journal
6
Event-Marketing : Trends und Entwicklungen
5
Journal of destination marketing & management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport management review
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Event tourism in Asian countries : challenges and prospects
3
Flagship marketing : concepts and places
3
Journal of business economics and management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of vacation marketing
3
Journal of vacation marketing : an international journal
3
Stand und Perspektiven der Eventforschung
3
Tourism economics : the business and finance of tourism and recreation
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Bridging tourism theory and practice
2
DUV / Wirtschaftswissenschaft
2
DUV : Wirtschaftswissenschaft
2
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
2
Erfurter Hefte zum angewandten Marketing
2
European journal of marketing : EJM
2
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
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ECONIS (ZBW)
442
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
4
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
5
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
6
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
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