//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehwerbung"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Humor"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
Germany
Humor
215
Advertising effects
84
Werbewirkung
84
Advertising
57
Werbung
56
Consumer behaviour
53
Konsumentenverhalten
53
Führungsstil
40
Leadership style
40
humor
36
USA
26
United States
26
Führungskräfte
24
Managers
24
Emotion
22
Arbeitszufriedenheit
20
Job satisfaction
20
Arbeitsverhalten
19
Gender
19
Geschlecht
19
Work behaviour
19
Social Web
16
Social web
16
Organizational behaviour
15
Verhalten in Organisationen
15
Betriebsklima
13
Brand management
13
Internet marketing
13
Markenführung
13
Online-Marketing
13
Work climate
13
advertising
12
China
11
Comparison
11
Vergleich
11
Gewalt
9
Leadership
9
Television advertising
9
Violence
9
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
12
Humoristische Darstellung
7
Aufsatz im Buch
6
Book section
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Collection of articles of several authors
2
Sammelwerk
2
Working Paper
2
Aufsatzsammlung
1
Einführung
1
Hochschulschrift
1
Kolumnensammlung
1
Lehrbuch
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
Thesis
1
Wörterbuch
1
more ...
less ...
Language
All
English
11
German
1
Author
All
Hoffmann, Stefan
2
Schwarz, Uta
2
Abhishek
1
Blackford, Benjamin J.
1
Carlson, Les
1
Chan, Fong Yee
1
Christina, Boutsouki
1
Cruthirds, Kevin W.
1
Gelbrich, Katja
1
Gentry, James W.
1
Gulas, Charles S.
1
Harrison, Robert L.
1
Jin, ChangHyun
1
Khandeparkar, Kapil
1
Kim, Yeuseung
1
Leonidas, Hatzithomas
1
Müller, Stefan
1
Stipp, Horst
1
Swani, Kunal
1
Teixeira, Thales S.
1
Villegas, Jorge
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Wei, Jie
1
Weinberger, Marc G.
1
Witkowski, Gregory R.
1
Yoon, Hye Jin
1
Yorgos, Zotos
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing intelligence & planning
2
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Funny money : philanthropic giving and the money illusion
Witkowski, Gregory R.
- In:
Nonprofit and voluntary sector quarterly : journal of …
50
(
2021
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012426519
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
4
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
5
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
6
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
7
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
Saved in:
8
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
9
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
Saved in:
10
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->