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~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Search: subject_exact:"Veranstaltungsmarketing"
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Germany
Konsumentenverhalten
USA
Event-Marketing
1,443
Event marketing
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285
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252
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181
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75
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Drengner, Jan
13
Zanger, Cornelia
8
Nufer, Gerd
7
Jahn, Steffen
6
Schmitt, Bernd
6
Taheri, Babak
6
Untiedt, Jan
5
Bauer, Hans H.
4
Holzbaur, Ulrich
4
Kirchgeorg, Manfred
4
Köhler, Julia
4
Olberding, Julie Cencula
4
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4
Steinecke, Albrecht
4
Thinius, Jochen
4
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3
Burmann, Christoph
3
Cai, Liping A.
3
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3
Ermer, Beatrice
3
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3
Gedenk, Karen
3
Graf, Christof
3
Krishen, Anjala S.
3
Li, Mimi
3
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3
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3
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3
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2
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2
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Deutsches Institut für Normung
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
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Edward Elgar Publishing
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1
Freizeit-Forschungsinstitut <Hamburg>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Internationales Design Zentrum Berlin
1
Katholische Akademie der Erzdiözese Freiburg
1
NTT Data Deutschland GmbH
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
The Nielsen Company (Germany)
1
Uni-Taschenbücher GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
ayway media GmbH
1
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SpringerLink / Bücher
18
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of event and festival management
9
International journal of hospitality management
9
Customer Experience : Forum Dienstleistungsmanagement
8
Wirtschaftswissenschaft
8
Event-Marketing : Trends und Entwicklungen
7
International journal of sport management and marketing : IJSMM
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Journal of hospitality marketing & management
5
The journal of brand management : an international journal
5
Tourism management perspectives : TMP
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Events und Sport : Stand und Perspektiven der Eventforschung
4
Events und Tourismus : Stand und Perspektiven der Eventforschung
4
Gabler Edition Wissenschaft
4
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
4
Sport management review
4
Springer eBook Collection / Business and Economics
4
Tourism management : research, policies, practice
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
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ECONIS (ZBW)
554
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554
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
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