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~subject:"Geschäftsmodell"
~subject:"Internet marketing"
~type_genre:"Book section"
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Geschäftsmodell
Internet marketing
Mobile Business
270
Mobile business
270
Mobile communications
62
Mobilkommunikation
62
Consumer behaviour
32
Konsumentenverhalten
32
Deutschland
26
Germany
26
Mobile phone
25
Mobiltelefon
25
Mobile Anwendung
23
Mobile application
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Business model
22
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20
Innovationsakzeptanz
20
Electronic Banking
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Electronic banking
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Mobile Marketing
17
Mobile marketing
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Electronic money
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Elektronisches Geld
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Online-Marketing
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Beziehungsmarketing
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Erfolgsfaktor
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Relationship marketing
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Success factor
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Data security
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Datensicherheit
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Social Web
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Social web
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Information technology
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Informationstechnik
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Bankgeschäft
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Bouwman, Harry
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Okazaki, Shintaro
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Reuver, Mark de
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Enkel, Ellen
2
Mezger, Florian
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Vatanparast, Ramin
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Wiedemann, Dietmar G.
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1
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Mobile service innovation and business models
6
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
4
E-marketing ; Vol. 3
3
Handbook of research on mobile marketing management
3
Breaking new ground in theory and practice
2
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
E-commerce and the digital economy
2
Global mobile commerce : strategies, implementation, and case studies
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Apps management and e-commerce transactions in real-time
1
Cases on SMEs and open innovation : applications and investigations
1
Digital Business in Africa : Social Media and Related Technologies
1
E-business models, services and communications
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of social media management : value chain and business models in changing media markets
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
Services marketing cases in emerging markets : an asian perspective
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The New digital era : digitalisation, emerging risks and opportunities
1
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ECONIS (ZBW)
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5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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2
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
3
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
4
iGaranti : expanding the frontiers of mobile banking innovation
Ozturkcan, Selcen
;
Tuncalp, Deniz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 89-106)
.
2017
Persistent link: https://www.econbiz.de/10011537900
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5
Apps-commerce in emerging markets : insights and future business models
Sajad Rezaei
;
Emmi, Maryam
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 51-69)
.
2017
Persistent link: https://www.econbiz.de/10011690426
Saved in:
6
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
7
Essentials of mobile marketing technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
8
"Borrow with Pride" : digitale Geschäftsmodellinnovationen durch branchenübergreifende Imitation
Mezger, Florian
;
Enkel, Ellen
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 421-443)
.
2013
Persistent link: https://www.econbiz.de/10009767325
Saved in:
9
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
10
"Borrow with Pride" : digitale Geschäftsmodellinnovationen durch branchenübergreifende Imitation
Mezger, Florian
;
Enkel, Ellen
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 421-443)
.
2013
Persistent link: https://www.econbiz.de/10014544381
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