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~subject:"Handelsmarke"
~subject:"Konsumentenverhalten"
~subject:"Nachfrage"
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Handelsmarke
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Generic brand
13
Gattungsmarke
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USA
5
United States
5
Brand management
4
Markenführung
4
Arzneimittel
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Brand
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Generic drugs
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Generika
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Markenartikel
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Consumer behaviour
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Demand
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Store brand
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Theorie
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1984-1994
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1996-2003
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Agrarprodukt
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Consumer boycott
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Ellison, Sara Fisher
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Lusk, Jayson L.
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Nilsson, Tomas
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Salvo, Alberto
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Schenk, Hans-Otto
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American economic journal : a journal of the American Economic Association
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of consumer behaviour : an international research review
1
The Rand journal of economics
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ECONIS (ZBW)
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1
The rise of fringe competitors in the wake of an emerging middle class : an empirical analysis
Eizenberg, Alon
;
Salvo, Alberto
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 85-122
Persistent link: https://www.econbiz.de/10011318377
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
4
Characteristics of demand for pharmaceutical products : an examination of four cephalosporins
Ellison, Sara Fisher
(
contributor
)
- In:
The Rand journal of economics
28
(
1997
)
3
,
pp. 426-446
Persistent link: https://www.econbiz.de/10001226244
Saved in:
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