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Handelsmarke
Brand management
12,388
Markenführung
12,365
Consumer behaviour
9,251
Konsumentenverhalten
9,245
Brand image
8,701
Markenimage
8,685
Brand
5,625
Markenartikel
5,449
Relationship marketing
2,665
Beziehungsmarketing
2,662
Social Web
1,823
Social web
1,821
Sustainable product
1,676
Öko-Produkt
1,676
Online-Marketing
1,576
Internet marketing
1,573
Werbewirkung
1,422
Advertising effects
1,420
Marketingmanagement
1,304
Marketing management
1,302
USA
1,098
United States
1,094
Luxury goods
938
Luxusgüter
938
Designation of origin
916
Herkunftsbezeichnung
916
Customer satisfaction
915
Kundenzufriedenheit
907
Corporate reputation
859
Deutschland
858
Germany
858
Firmenimage
857
Advertising
840
Theorie
803
Theory
803
Werbung
801
Tourism marketing
785
Tourismusmarketing
785
Brand loyalty
779
Store brand
758
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German
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5
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Olbrich, Rainer
16
Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
10
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gázquez-Abad, Juan Carlos
8
Steenkamp, Jan-Benedict E. M.
7
Ahlert, Dieter
6
Bruhn, Manfred
6
Dawes, John
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Sattler, Henrik
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Gielens, Katrijn
5
Grewe, Gundula
5
Martínez-López, Francisco J.
5
Möhlenbruch, Dirk
5
Wolf, Annett
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Bauer, Hans H.
4
Boyle, Peter J.
4
Braun, Daniela
4
Choi, Seung-chan
4
Gendel-Guterman, Hanna
4
Horvat, Sandra
4
Karray, Salma
4
Kenning, Peter
4
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Journal of retailing and consumer services
60
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of agricultural & food industrial organization
8
Journal of food products marketing
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Review of industrial organization : RIO
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Journal of euromarketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
The IUP journal of brand management : IJBRM
4
The journal of business : B
4
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ECONIS (ZBW)
752
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21
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752
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21
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
22
Labeling and consumer purchases
Calderon-Monge, Esther
;
Ramírez-Hurtado, José M.
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531774
Saved in:
23
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
24
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
25
Effect of household size and age on consumer perceptual factors influencing store
brand
purchase intention : a multi-group analysis
Babu, C. N. S. Ramnath
;
Prashant, Anuradha
- In:
South Asian journal of management : SAJM
30
(
2023
)
3
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014438977
Saved in:
26
Optimal contract design for a national
brand
manufacturer under store
brand
private information
Cao, Xinyan
;
Fang, Xiang
;
Xiao, Guang
;
Yang, Nan
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
5
,
pp. 1835-1854
Persistent link: https://www.econbiz.de/10014383495
Saved in:
27
Channel power shift and store
brand
introduction
Ru, Jun
;
Sethi, Suresh P.
;
Shi, Ruixia
;
Zhang, Jun
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
Saved in:
28
Store
brand
introduction in a dual-channel supply chain : the roles of quality differentiation and power structure
Xiao, Yujie
;
Niu, Wenju
;
Zhang, Lianmin
;
Xue, Weili
- In:
Omega : the international journal of management science
116
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014228495
Saved in:
29
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
30
Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction
Khaled, Amgad S. D.
;
Ahmed, Salma
;
Khan, Mohd. Azmi
; …
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-21
marketing innovation, word-of-mouth and satisfaction through three key constructs:
brand
store equity, customer value and store …
Persistent link: https://www.econbiz.de/10012668881
Saved in:
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