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~subject:"Hotel industry"
~subject:"Marketingmanagement"
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Search: subject:"Customer brand engagement"
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Hotel industry
Marketingmanagement
Beziehungsmarketing
40
Brand management
40
Markenführung
40
Relationship marketing
40
Consumer behaviour
38
Konsumentenverhalten
38
Customer brand engagement
27
Internet marketing
27
Online-Marketing
27
Customer integration
26
Kundenintegration
26
Brand loyalty
23
Markentreue
21
Social Web
21
Social web
21
Brand
20
Markenartikel
20
Brand image
18
Markenimage
18
Customer satisfaction
16
Kundenzufriedenheit
16
customer brand engagement
12
Brand satisfaction
5
Customer-brand engagement
5
Marketing management
5
Brand trust
4
Confidence
4
Coronavirus
4
Customer engagement
4
Facebook
4
Social media
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Brand experience
3
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3
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3
Hotellerie
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Aljuhmani, Hasan Yousef
1
Altschwager, Teagan
1
Barnes, Stuart J.
1
Bayram, Pelin
1
Bouzdine-Chameeva, Tatiana
1
Conduit, Jodie
1
Elrehail, Hamzah
1
Giannakopoulos, Nikolaos T.
1
Goodman, Steve
1
Khan, Huda
1
Khan, Imran
1
Kumar, Vikas
1
Le, Angelina Nhat Hanh
1
Nguyen Huu Khoi
1
Plangger, Kirk
1
Rasul, Tareq Faizur
1
Rather, Raouf Ahmad
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Regt, Anouk de
1
Sakas, Damianos P.
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Samarah, Tariq
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Trivellas, Panagiotis
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Asia Pacific journal of marketing and logistics
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
7
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector
Sakas, Damianos P.
;
Giannakopoulos, Nikolaos T.
; …
- In:
International journal of bank marketing
42
(
2024
)
6
,
pp. 1282-1312
Persistent link: https://www.econbiz.de/10015057275
Saved in:
3
Linking social media marketing efforts with
customer
brand
engagement
in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and
customer
brand
engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
5
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
6
Building customer-brand relationships through
customer
brand
engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
7
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
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