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Marketing management
160
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marketing communications
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79
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76
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63
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integrated marketing communications
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МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ
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Virales Marketing
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advertising
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Palgrave Studies of Marketing in Emerging Economies
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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California management review
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Conference proceedings Trends in Business Communication 2020
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Corporate board : role, duties & composition; accountability, responsability, committment
1
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1
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International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
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1
Journal of business strategy
1
Journal of communication management : an international journal
1
Journal of economics & management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of small business and enterprise development
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Journal of strategic marketing
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
65
RePEc
3
BASE
1
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51
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
52
Identifying marketing communication media that are influential to consumers
Kallier, Safura M.
;
Cant, Michael C.
- In:
Corporate board : role, duties & composition; …
12
(
2016
)
3
,
pp. 25-34
Persistent link: https://www.econbiz.de/10011820622
Saved in:
53
Online social media usage of car dealerships in Gauteng Province, South Africa
Sipho, Makgopa S.
- In:
Problems and perspectives in management : PPM ; …
14
(
2016
)
3
,
pp. 601-607
Persistent link: https://www.econbiz.de/10011669522
Saved in:
54
The usage of digital marketing channels in SMEs
Taiminen, Heini Maarit
;
Karjalouto, Heikki
- In:
Journal of small business and enterprise development
22
(
2015
)
4
,
pp. 633-651
Persistent link: https://www.econbiz.de/10011434860
Saved in:
55
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
56
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
57
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
58
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
59
A
marketing
communications
approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
60
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
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