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~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
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Search: subject_exact:"Kundenverkehrsanalyse"
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IT-gestütztes Marketing
Marktforschung
Customer analysis
550
Kundenanalyse
550
Beziehungsmarketing
181
Relationship marketing
181
Consumer behaviour
102
Konsumentenverhalten
102
Deutschland
96
Germany
96
Theorie
85
Theory
85
Market research
52
Einzelhandel
47
Retail trade
44
Online retailing
41
Online-Handel
41
Marketing management
39
Marketingmanagement
39
Computer-assisted marketing
30
Data Mining
24
Data mining
24
Marktsegmentierung
24
Financial services
23
Finanzdienstleistung
23
Kundenwert
22
Customer value
21
Kundenmanagement
21
Market segmentation
21
Multichannel strategy
21
Multikanalvertrieb
21
Target group
21
Zielgruppe
21
Customer satisfaction
19
Food retailing
19
Kundenzufriedenheit
19
Lebensmitteleinzelhandel
19
Internet marketing
18
Online-Marketing
18
USA
18
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11
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German
49
English
38
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Grigoroudis, Evangelos
3
Siskos, Yannis
3
Agell, Núria
2
Blattberg, Robert C.
2
Boztuğ, Yasemin
2
Buxel, Holger
2
Casabayó, Mònica
2
Fiedrich, Sabine
2
Grünblatt, Martin
2
Günter, Bernd
2
Herhausen, Dennis
2
Hruschka, Harald
2
Kim, Byung-Do
2
Mayer, Ansgar
2
Neslin, Scott A.
2
Riekhof, Hans-Christian
2
Silberer, Günter
2
Volkert, Stefan
2
Adam, Stewart
1
Alpar, Paul
1
Anurag Singh
1
Baier, Daniel
1
Bauer, Hans H.
1
Bednall, David H. B.
1
Beinke, Kai-Stefan
1
Benoit, Dries F.
1
Bernsmann, Arnd
1
Buhl, Hans Ulrich
1
Buhr, Carl-Christian
1
Buxel, Holger Henning
1
Castaldo, Sandro
1
Conrad, Till
1
Coussement, Kristof
1
Decker, Reinhold
1
Degenhart, Thomas
1
Dippold, Katrin
1
Dolnicar, Sara
1
Duhan, Punita
1
Duhme, Moritz
1
Easley, Robert F.
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SpringerLink / Bücher
5
Advanced technologies management for retailing : frameworks and cases
2
International Series in Operations Research & Management Science
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Mit 60 Tabellen
2
Reihe: Marketing, Handel und Management
2
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Audi-Dissertationsreihe
1
Band ... der GfM-Schriftenreihe Marketing-Manual
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Data mining for design and marketing
1
Diskussionsarbeit
1
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
1
E-business management : integration of Web technologies with business models
1
E-marketing ; Vol. 1
1
Entwicklungen im Wuppertaler Generic-Management-Konzept
1
European journal of operational research : EJOR
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Gabler Research
1
Gabler-Edition Wissenschaft
1
Göttinger handwerkswirtschaftliche Studien
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovations in supply chain management for information systems : novel approaches
1
International Series in Quantitative Marketing
1
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
International series in operations research & management science
1
International series in quantitative marketing
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
1
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
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ECONIS (ZBW)
87
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1
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
2
Contextual effects in consumer research : an investigation of consumer information processing and behavior via the application of eye-tracking methodology
Suurmets, Seidi
-
2019
-
1st edition
Persistent link: https://www.econbiz.de/10012439234
Saved in:
3
Using a market basket analysis in tourism studies
Vavpotič, Damjan
;
Knavs, Karmen
;
Knežević Cvelbar, …
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
8
,
pp. 1801-1819
Persistent link: https://www.econbiz.de/10012794883
Saved in:
4
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
5
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
6
Lebensstile : eine neue Sicht auf Kunden und ihre Bedürfnisse
Gatterer, Harry
;
Muntschick, Verena
;
Hofstätter, Philipp
; …
-
Zukunftsinstitut
-
2017
Persistent link: https://www.econbiz.de/10011821433
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7
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
8
Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
Saved in:
9
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
10
Database marketing : analyzing and managing customers
Blattberg, Robert C.
;
Kim, Byung-Do
;
Neslin, Scott A.
-
2008
Persistent link: https://www.econbiz.de/10003453087
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