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~subject:"IT-gestütztes Marketing"
~type_genre:"Article in journal"
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IT-gestütztes Marketing
Customer data
71
Kundendaten
69
Beziehungsmarketing
35
Relationship marketing
35
Datenschutz
29
Consumer behaviour
28
Data protection
28
Konsumentenverhalten
28
Price discrimination
9
Data Mining
8
Data mining
8
Data security
8
Datensicherheit
8
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8
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8
United States
8
customer data
8
E-commerce
7
Electronic Commerce
7
Theorie
7
Theory
7
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6
Customer analysis
6
Einzelhandel
6
Geschäftsmodell
6
Kundenanalyse
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
Big Data
5
Big data
5
Computer-assisted marketing
5
Data quality
5
Datenqualität
5
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
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Article in journal
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Collection of articles of several authors
4
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Barasz, Kate
1
Hallikainen, Heli
1
John, Leslie K.
1
Kim, Tami
1
Laukkanen, Tommi
1
Martens, Tobias von
1
Michel, René
1
O'Neal, Shawn
1
Savimäki, Emma
1
Schnakenburg, Igor
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Stone, Merlin David
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Woodcock, Neil David
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
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ECONIS (ZBW)
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1
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
2
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
3
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
4
The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
Saved in:
5
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David
;
Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
Saved in:
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