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~subject:"Innovationsdiffusion"
~subject:"Konsumentenverhalten"
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Search: "Stremersch, Stefan"
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Innovationsdiffusion
Konsumentenverhalten
Innovation
15
Bibliometrics
14
Bibliometrie
14
Marketing
12
Welt
12
World
12
Marketing theory
11
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11
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11
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11
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9
Innovation diffusion
9
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United States
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marketing
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scientometrics
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English
17
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Stremersch, Stefan
17
Camacho, Nuno
3
Everdingen, Yvonne Maria van
3
Fok, Dennis
3
Guitart, Ivan A.
2
Jong, Martijn G. de
2
Muller, Eitan
2
Agarwal, Manoj Kumar
1
Croux, Christophe
1
Dellaert, Benedict G. C.
1
Dick, Rolf van
1
Donkers, Bas
1
Frambach, Rudolf T.
1
Gelper, Sarah
1
González, Jorge
1
Landsman, Vardit
1
Lemmens, Aurélie
1
Peres, Renana
1
Sood, Ashish
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Erasmus Research Institute of Management
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Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
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ERIM report series research in management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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ECONIS (ZBW)
17
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1
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
2
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010351528
Saved in:
3
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
4
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
5
Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662387
Saved in:
6
Variable selection in international diffusion models
Gelper, Sarah
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011280172
Saved in:
7
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
8
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
Saved in:
9
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
10
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
1
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