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~subject:"Innovationsmanagement"
~subject:"Konsumentenverhalten"
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Innovationsmanagement
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Marketing management
24
Marketingmanagement
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18
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14
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14
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14
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O'Cass, Aron
32
Siahtiri, Vida
8
Sok, Phyra
7
Carlson, Jamie
6
Lee, Wai Jin
3
Nabi, Nazia
3
Ngo, Liem Viet
3
Ahmadi, Hormoz
2
Grace, Debra
2
Griffin, Deborah
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Vesal, Mahdi
2
Ahrholdt, Dennis C.
1
Casidy, Riza
1
Heirati, Nima
1
Li, Yuan
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Meshram, Kanika
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O’Cass, Aron
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Sok, Keo Mony
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Song, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing and consumer services
5
Journal of business research : JBR
4
The journal of services marketing
3
Australasian marketing journal
2
European journal of marketing : EJM
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Journal of fashion marketing and management
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Electronic markets : the international journal on networked business
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Health marketing quarterly
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International journal of consumer studies
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International small business journal : researching entrepreneurship
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Journal of strategic marketing
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Marketing intelligence & planning
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Psychology & marketing
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Tourism management : research, policies, practice
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ECONIS (ZBW)
33
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1
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
2
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Saved in:
3
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
4
Retailing and consumer services in emerging markets
O'Cass, Aron
;
Carlson, Jamie
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 130-132
Persistent link: https://www.econbiz.de/10011980813
Saved in:
5
Status consumption in newly emerging countries : the influence of personality traits and the mediating role of motivation to consume conspicuously
Nabi, Nazia
;
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 173-178
Persistent link: https://www.econbiz.de/10011980829
Saved in:
6
In search of status : unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction
Nabi, Nazia
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 378-386
Persistent link: https://www.econbiz.de/10012115157
Saved in:
7
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
8
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
9
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
10
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
1
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