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~subject:"Internationales Marketing"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Internationales Marketing
Social web
Marketing management
2,229
Marketingmanagement
2,229
Deutschland
295
Germany
295
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241
Theory
241
Beziehungsmarketing
233
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233
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185
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162
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Öffentlichkeitsarbeit
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Meissner, Hans Günther
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Ozuem, Wilson
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Acikgoz, Fulya
1
Adeola, Ogechi
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Digitale Kommunikation
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International marketing ; Vol. 1
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Handbook of research on integrating social media into strategic marketing
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Leitfaden Online-Marketing ; [Bd. 1]
3
New world marketing
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Global Management : mit 8 Tabellen
2
Handbook of research on international advertising
2
Handbook of social media management : value chain and business models in changing media markets
2
Harnessing the power of social media and web analytics
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
2
Marketing analysis in sport business : global perspectives
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
2
Social media in strategic management
2
Strategic corporate communication in the digital age
2
The behavioral enterprise
2
WEB 2.0 : Hype oder Substanz?
2
ASEAN business, trade and development
1
Application of gaming in new media marketing
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Branding and sustainable competitive advantage : building virtual presence
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ECONIS (ZBW)
221
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1
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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2
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Rangaswamy, Easwaramoorthy
;
Ling, Stephanie Lim Mei
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
5
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
6
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
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7
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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8
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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9
Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
Saved in:
10
Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia
- In:
Digital innovations, business and society in Africa : …
,
(pp. 139-164)
.
2022
Persistent link: https://www.econbiz.de/10012821141
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