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~subject:"Internationales Marketing"
~type_genre:"Government document"
~type_genre:"Reprint"
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Internationales Marketing
Welt
4,641
World
4,630
Entwicklungsländer
2,322
Developing countries
2,237
EU-Staaten
452
EU countries
451
Entwicklungshilfe
416
Development aid
405
USA
387
Globalisierung
369
United States
365
Globalization
346
OECD-Staaten
341
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339
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290
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284
Theorie
271
Theory
271
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254
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254
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246
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240
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202
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199
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197
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197
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187
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187
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182
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181
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175
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175
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174
Außenwirtschaftspolitik
171
Foreign economic policy
169
Economic growth
162
Entwicklungspolitik
162
International economic relations
160
International economy
160
Internationale Wirtschaft
160
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Government document
Reprint
Article in journal
247
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247
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99
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99
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81
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81
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72
Non-commercial literature
72
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43
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39
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35
Lehrbuch
30
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28
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25
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24
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23
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23
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18
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16
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16
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15
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15
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15
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10
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8
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8
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8
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8
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6
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6
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3
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3
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3
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3
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3
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English
34
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Douglas, Susan P.
3
Craig, C. S.
2
Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Arlandis, Jacques
1
Cavusgil, S. Tamer
1
Consalvo, Mia
1
Coundouriotis, George A.
1
Elliott, Richard
1
Gille, Laurent
1
Hewett, Kelly
1
Hill, John S.
1
Holt, Douglas B.
1
Iyer, Ramesh T.
1
Joy, Annamma
1
Kilbourne, William E.
1
Klein, Thomas A.
1
Knight, Gary A.
1
Madden, Thomas Justin
1
Mooij, Marieke K. de
1
Nason, Robert D.
1
Perlmutter, Howard V.
1
Quelch, John A.
1
Ross, Christoper A.
1
Roth, Martin S.
1
Solberg, Carl Arthur
1
Taylor, Earl L.
1
Walters, Peter G.
1
Wille, John R.
1
Wind, Yoram
1
Yip, George S.
1
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UNCTAD / Secretariat
7
UNCTAD
5
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
1
OECD
1
Seminar on East West Trade Promotion, Marketing and Business Contacts <6, 1985, Genf>
1
UNCTAD / Ad Hoc Working Group on Trade Efficiency
1
Vereinte Nationen / Wirtschaftskommission für Europa
1
Workshop on the Contribution of the Social Sciences to Knowledge and Decision-Making <2000, Brügge>
1
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International marketing ; Vol. 2
5
International marketing ; Vol. 1
4
Cross-cultural and critical perspectives on brands
3
Macromarketing - a global focus ; Vol. 4
2
Analytical studies on trade, environment and development
1
Critical perspectives on business and management
1
Global-local consumption
1
Information society
1
International marketing ; Vol. 3
1
Major theoretical debates and contemporary issues in marketing theory
1
OECD proceedings
1
Strategy and globalization ; Vol. 1
1
United Nations publication
1
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ECONIS (ZBW)
34
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1
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
2
Console video games and global corporations : creating a hybrid culture
Consalvo, Mia
-
2010
Persistent link: https://www.econbiz.de/10003916212
Saved in:
3
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
Saved in:
4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
7
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
8
Globalization and development : an expanded macromarketing view
Kilbourne, William E.
-
2009
Persistent link: https://www.econbiz.de/10003876649
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
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