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~subject:"Internet"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising media"
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Internet
Konsumentenverhalten
Advertising media
137
Werbeträger
136
Advertising effects
60
Werbewirkung
60
Advertising
38
Werbung
38
Consumer behaviour
25
USA
25
United States
25
Advertising planning
23
Werbeplanung
23
Internet marketing
17
Online-Marketing
17
Media industries
15
Mediensektor
15
Communication media
14
Kommunikationsmedien
14
Marketing management
12
Marketingmanagement
12
Brand image
10
Celebrity endorsement
10
Celebrity-Werbung
10
Markenimage
10
Media usage
9
Mediennutzung
9
Target group
9
Zielgruppe
9
Brand management
8
Deutschland
8
Germany
8
Markenführung
8
Theorie
8
Theory
8
Brand
7
Markenartikel
7
media planning
7
Fernsehwerbung
6
Television advertising
6
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Article
29
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1
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Article in journal
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30
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9
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7
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7
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6
Working Paper
6
Arbeitspapier
5
Graue Literatur
5
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5
research-article
3
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2
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28
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Brasel, S. Adam
2
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
Barrio-García, Salvador del
1
Berndt, Ernst R.
1
Block, Martin P.
1
Chan-Olmsted, Sylvia M.
1
Chatterjee, Patrali
1
Chen, Haipeng
1
Chiou, Wen-Bin
1
Currás-Pérez, Rafael
1
De Gregorio, Federico
1
Dix, Steve
1
Drakatos, Nikolaos
1
Gaßner, Hans-Peter
1
Gierl, Heribert
1
Gips, James
1
Golob, Urša
1
Großmann, Tina
1
Gugel, Craig
1
Han, WoongHee
1
Hedgcock, William
1
Huang, Hazel H.
1
Häfner, Michael
1
Kamakura, Wagner A.
1
Kilger, Max
1
Kim, DongTae
1
Kim, Jaeil
1
Klein, Lisa R.
1
Knuth, Ingo
1
Kolsaker, Alisa
1
Kouki-Block, Monia
1
Krusenstern, Lambert von
1
Lee, Changwon
1
Lee, Hsin-Yi
1
Lee, Jongsu
1
Lee, Taejun David
1
Luque Martínez, Teodoro
1
Martí-Parreño, José
1
Mitchell, Vincent-Wayne
1
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Published in...
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Journal of marketing communications
4
Journal of advertising research
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Der Markt : international journal of marketing
1
International journal of entrepreneurial venturing
1
International journal of management practice : IJMP
1
International journal of marketing : IJM ; formerly Der Markt
1
JMM : the international journal on media management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Media-Perspektiven
1
Netnomics
1
Psychology & marketing
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
30
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1
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10
of
30
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date (oldest first)
1
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
3
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
4
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
5
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
6
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
7
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
8
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
9
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
10
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
1
2
3
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