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~subject:"Internet"
~subject:"Virales Marketing"
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Search: subject:"Review valence"
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Internet
Virales Marketing
Viral marketing
26
Internet marketing
20
Online-Marketing
20
Review valence
20
Consumer behaviour
18
Konsumentenverhalten
18
Online retailing
16
Online-Handel
16
review valence
11
Data Mining
10
Data mining
10
Personalisierung
10
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10
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8
Social web
8
Online reviews
6
online reviews
6
eWOM
5
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Electronic Commerce
4
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3
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Booking intention
3
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3
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3
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3
Online review
3
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3
Vertrauen
3
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2
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2
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2
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2
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2
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2
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Dens, Nathalie
2
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2
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1
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Bilgihan, Anil
1
Bonnici, Joseph
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1
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1
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1
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1
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Journal of business research : JBR
4
International journal of hospitality management
3
Journal of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Decision sciences : DS
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
Journal of agricultural & food industrial organization
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Technology mediated service encounters
1
The Cornell hospitality quarterly
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
26
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1
Reappraising the roles of
review
valence
and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
3
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
4
Impact of online reviews on hotel booking intention : the moderating role of brand image, star category, and price
El-Said, Osman Ahmed
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012170425
Saved in:
5
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
6
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
7
Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness
Zhang, Hao
;
Liang, Xiaoning
;
Qi, Chenyue
- In:
Journal of business research : JBR
130
(
2021
),
pp. 453-461
Persistent link: https://www.econbiz.de/10012544856
Saved in:
8
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
9
The impact of
review
valence
and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
10
Let's talk about this in public : consumer expectations for online review response
Zhang, Lu
;
Gao, Yixing
;
Zheng, Xiaoyun
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012158180
Saved in:
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