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~subject:"Internet marketing"
~subject:"Kaufentscheidung"
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Search: subject_exact:"Multi-channel marketing"
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Internet marketing
Kaufentscheidung
Multichannel strategy
334
Multikanalvertrieb
334
Einzelhandel
141
Retail trade
140
Beziehungsmarketing
127
Relationship marketing
127
Online retailing
115
Online-Handel
115
Consumer behaviour
87
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87
Distribution channel
74
Vertriebsweg
74
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48
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47
Mehrgleisiger Vertrieb
41
Electronic Commerce
38
Omnichannel retailing
31
Marketing management
30
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30
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29
Omnichannel
27
Lieferkette
26
Supply chain
26
Dienstleistungsqualität
24
Service quality
24
Online-Marketing
23
Customer satisfaction
22
Kundenzufriedenheit
22
Customer analysis
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Kundenanalyse
21
Digitalisierung
20
USA
20
United States
20
Brand management
16
Digitization
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Markenführung
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Dirsehan, Taşkın
3
Azemi, Yllka
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Elias, Carola Anna
2
Gizycki, Vittoria von
2
Ozuem, Wilson
2
Anderl, Eva
1
Beck, Norbert
1
Ben Achma, Thouraya
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Bondos, Ilona
1
Breugelmans, Els
1
Campo, Katia
1
Casalegno, Cecilia
1
Edmundson-Bird, David
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Fan, Yi-Ling
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He, Huiying
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Ladwein, Richard
1
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1
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1
Matouschek, Gero
1
Mei, Shue
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1
Mosca, Fabrizio
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Neslin, Scott A.
1
Patten, Elena
1
Piven, Inna
1
Qu, Zhe
1
Robertshaw, Gary S.
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1
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Journal of advertising research
2
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Edition Wissenschaft Apprimus
1
Emerald insight
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Information systems and e-business management : ISeB
1
Innovating for trust
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
MIS quarterly
1
MO
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing intelligence & planning
1
SIBE-Wissenschaftsreihe
1
SpringerLink / Bücher
1
The SAGE handbook of digital marketing
1
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
5
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
Saved in:
6
Wpływ międzykanałowego różnicowania cen na wybór kanału zakupu przez konsumentów
Bondos, Ilona
-
2022
Persistent link: https://www.econbiz.de/10013342180
Saved in:
7
Critical view of multiple channels retailing
Ladwein, Richard
;
Ben Achma, Thouraya
;
Mimoun, Mohamed …
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 302-313)
.
2021
Persistent link: https://www.econbiz.de/10012816095
Saved in:
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Dirsehan, Taşkın
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012290882
Saved in:
9
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
10
Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
-
2017
Persistent link: https://www.econbiz.de/10011654073
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