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~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Fallstudie"
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Internet marketing
Marketing management
United States
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
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14
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14
Bundling strategy
13
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13
Theorie
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12
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9
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Lieferkette
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United Kingdom
7
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Fallstudie
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427
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69
Book section
69
Hochschulschrift
43
Thesis
36
Collection of articles of several authors
29
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19
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Steenburgh, Thomas J.
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Ahlert, Dieter
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Aldas-Manzano, Joaquin
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Backhaus, Klaus
1
Behrens, Ronny
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Fischer, Andreas
1
Ghauri, Pervez N.
1
Hutt, Michael D.
1
Inwood, Shoshanah
1
Kawohl, Julian
1
Kleinaltenkamp, Michael
1
Marshall, Roger
1
Martin, Roger L.
1
Mejtoft, Thomas
1
Nenonen, Suvi
1
Parsons, Robert L.
1
Peng, Poh Tze
1
Pörner, Ronald
1
Reh, Stefanie
1
Reiff, Gerhard Willi
1
Ruiz Mafe, Carla
1
Saucier, Olivia R.
1
Schmitz, Christian
1
Schneider, Susanne
1
Speh, Thomas W.
1
Storbacka, Kaj
1
Storp, Nancy
1
Tarnovskaya, Veronika
1
Veloutsou, Cleopatra
1
Volpe, Mike
1
White, Douglas E.
1
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Field guide to case study research in business-to-business marketing and purchasing
3
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Enterprise & society : the international journal of business history
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Schriften zum innovativen Marketing
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Transolve - Projektbericht
1
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ECONIS (ZBW)
18
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1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
3
Redefining the farmer-processor relationship : the story of Organic Cow
Saucier, Olivia R.
;
Parsons, Robert L.
;
Inwood, Shoshanah
- In:
Enterprise & society : the international journal of …
17
(
2016
)
2
,
pp. 358-392
Persistent link: https://www.econbiz.de/10011586287
Saved in:
4
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
5
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
6
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
7
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
8
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
9
Möglichkeiten und Grenzen der Kommunikation eines Industrieverbandes im Web 2.0
Pörner, Ronald
;
Schneider, Susanne
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 239-255)
.
2012
Persistent link: https://www.econbiz.de/10009665601
Saved in:
10
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
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