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~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
United States
B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
72
The journal of business & industrial marketing
25
Journal of business-to-business marketing
15
Journal of business research : JBR
8
Harvard business review : HBR
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
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SpringerLink / Bücher
3
The journal of personal selling & sales management : JPSSM
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of customer behaviour
2
Journal of internet commerce
2
Journal of marketing
2
Journal of marketing management : MM
2
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Journal of marketing theory and practice : JMTP
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1
Academy of Management journal : AMJ
1
Akron business and economic review
1
American journal of business : applying research to practice ; AJB
1
Birkbeck working papers in economics and finance : BWPEF
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business Guides on the Go
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Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Cogent business & management
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Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Betriebswirtschaft : DBW
1
E-marketing ; Vol. 3
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Electronic markets : the international journal on networked business
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Enterprise & society : the international journal of business history
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ECONIS (ZBW)
285
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51
Digitales Mittelstandsmarketing : LEADS erfolgreich generieren durch B2B Marketing
Grave, Klaus-Peter
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013533923
Saved in:
52
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
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53
The B2B digital marketing practice : towards an exploration of the "hidden"
Yadav, Shiv Shankar Kumar
;
Bansal, Sanjeev
- In:
International journal of management practice : IJMP
14
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012599630
Saved in:
54
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
55
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
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56
Performance implications of marketing agreement, cooperation, and control in franchising
Matthes, Joseph M.
;
Saini, Amit
;
Dubey, Vivek K.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 387-408
Persistent link: https://www.econbiz.de/10012607663
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57
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
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58
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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59
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
60
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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