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~subject:"Knowledge management"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Methods and tools for effective knowledge life-cycle-management
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1
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1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Design management : exploring fieldwork and applications
1
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1
Enterprise information systems : 12th International Conference, ICEIS 2010, Funchal-Madeira, Portugal, June 8-12, 2010, Revised Selected Papers
1
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1
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1
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1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing, creativity and experiential design
1
Modelling and management of engineering processes : [First International Conference on the Modelling and Management of Engineering Processes ; MMEP 2010]
1
Multisensory packaging : designing new product experiences
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Perspektiven der Wirtschaftskommunikation
1
Product research : the art and science behind successful product launches
1
Strategic information systems ; Vol. 2
1
The economics of creativity : ideas, firms and markets
1
University-business partnership through the Triple Helix Approach : [... workshops and roundtable debate "University-business partnership through the Triple Helix Approach" which took place at the International Conference "Europen Integration and Baltic Sea Region: Diversity and Perspectives", held in Riga from 26th to 27th September 2011]
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Zukunft Wirtschaft : Beiträge und Positionen 2013
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Design, visual communication and branding
Raposo, Daniel
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013167787
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2
Design thinking : a path towards designerly way of place branding
Golestaneh, Homayoun
;
Guerreiro, Manuela
;
Pinto, Patrícia
- In:
Marketing, creativity and experiential design
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012821028
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3
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
Saved in:
4
Design als Markenanker
Renner, Reinhard
;
Schweig, Ulrich
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 151-164)
.
2017
Persistent link: https://www.econbiz.de/10011565745
Saved in:
5
Branding by product design
Herm, Steffen
;
Möller, Jana
- In:
Zukunft Wirtschaft : Beiträge und Positionen 2013
,
(pp. 160-165)
.
2013
Persistent link: https://www.econbiz.de/10011523390
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6
Tools and implications of managing knowledge and creativity
Guittard, Claude
;
Paraponaris, Claude
;
Ermine, Jean-Louis
; …
- In:
The economics of creativity : ideas, firms and markets
,
(pp. 58-77)
.
2013
Persistent link: https://www.econbiz.de/10009711194
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7
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
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8
Design management and branding for SMEs : experiences from the designSHIP project
Hack, Achim
;
Prause, Gunnar
;
Maknyte, Laima
-
2012
Persistent link: https://www.econbiz.de/10009723662
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9
Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas
;
Reimann, Martin
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 281-293)
.
2011
Persistent link: https://www.econbiz.de/10008663300
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10
Knowledge-based engineering template instances update support
Kuhn, Olivier
;
Dusch, Thomas
;
Ghodous, Parisa
;
Collet, …
- In:
Enterprise information systems : 12th International …
,
(pp. 151-163)
.
2011
Persistent link: https://www.econbiz.de/10009012946
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