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~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing theory"
~subject:"Marketing"
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Konsumentenverhalten
Markenartikel
Marketing theory
Marketing
Marktforschung
7,378
Market research
6,549
Theorie
1,555
Consumer behaviour
1,553
Theory
1,551
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824
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Malhotra, Naresh K.
31
Hruschka, Harald
22
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12
Belk, Russell W.
11
Decker, Reinhold
11
Herrmann, Andreas
11
Hildebrandt, Lutz
11
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10
Green, Paul E.
10
Kamakura, Wagner A.
10
Viswanathan, Madhu
10
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9
Wedel, Michel
9
Boztuğ, Yasemin
8
Fischer, Eileen
8
Homburg, Christian
8
Lehmann, Donald R.
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Ozanne, Julie L.
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Sheth, Jagdish N.
8
Tadajewski, Mark
8
Wagner, Udo
8
Bagozzi, Richard P.
7
DeSarbo, Wayne S.
7
Du, Rex Yuxing
7
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Leeflang, Peter
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Moutinho, Luiz
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Peter, Jerome Paul
7
Wiedmann, Klaus-Peter
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Wind, Yoram
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Bearden, William O.
6
Bijmolt, Tammo H. A.
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Canniford, Robin
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Dahl, Darren W.
6
Fitchett, James
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Hair, Joseph F.
6
Hawkins, Del I.
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Helm, Roland
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Kuß, Alfred
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7
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4
Institut für Demoskopie Allensbach
4
Edward Elgar Publishing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Harvard Graduate School of Business Administration
3
Market Research Society
3
Seminar on market modelling
3
AMACOM
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Association for Industrial Marketing Research
2
European Marketing Academy
2
GfK-Nürnberg e.V.
2
IGI Global
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
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Advertising Research Foundation
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
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Journal of marketing research : JMR
74
Journal of business research : JBR
38
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of marketing management : MM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
SpringerLink / Bücher
19
International journal of market research
18
Gabler Edition Wissenschaft
17
Marketing letters : a journal of research in marketing
17
Journal of retailing and consumer services
16
Journal of the Academy of Marketing Science
16
Review of marketing research
15
Europäische Hochschulschriften / 5
14
International journal of wine business research : IJWBR
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Marketing : ZFP ; journal of research and management
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Psychology & marketing
13
Journal of consumer behaviour : an international research review
12
Marketing theory
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
The marketing review
11
Consumer goods Europe
10
European journal of marketing : EJM
10
Journal of business economics : JBE
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Journal of marketing
10
SAGE library in marketing
10
European journal of operational research : EJOR
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of historical research in marketing
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Springer eBook Collection
7
The development of marketing theory and its philosophical underpinnings
7
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Source
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ECONIS (ZBW)
2,325
USB Cologne (EcoSocSci)
101
RePEc
1
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1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
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2
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
3
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
4
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
5
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
6
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
Saved in:
7
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
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8
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
9
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
10
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
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