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~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Interview"
~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Marketingmanagement
Brand management
132
Markenführung
132
Consumer behaviour
63
Brand
52
Brand image
51
Markenimage
51
Markenartikel
49
Einzelhandel
18
Handelsmarke
18
Retail trade
18
Store brand
18
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
15
Online-Marketing
15
Marketing management
14
Advertising effects
11
Werbewirkung
11
Social Web
10
Social web
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Deutschland
8
Germany
8
Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Vertrauen
7
Advertising
6
Brand equity
6
Food trade
6
Lebensmittelhandel
6
Personality psychology
6
Persönlichkeitspsychologie
6
USA
6
United States
6
Werbung
6
Brand attitude
5
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Interview
Konferenzbeitrag
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6,080
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6,080
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523
Book section
523
Conference paper
68
Reprint
60
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26
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26
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4
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70
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1
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Avramova, Yana R.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
Steinmann, Sascha
2
Verlegh, Peeter
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Ariciu, Adrian Laurentiu
1
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1
Ashoori, Minoo Talebi
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
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1
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1
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1
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1
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1
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1
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1
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1
Brengman, Malaika
1
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1
Bruhn, Manfred
1
Cauberghe, Veroline
1
Chaki, Saptaparni
1
Chrysochou, Polymeros
1
Dash, Satya Bhushan
1
Daskou, Sofia
1
David, Natalie
1
De Canio, Francesca
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of advertising : the quarterly review of marketing communications
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Journal of business research : JBR
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Journal of marketing management : MM
3
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business horizons
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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2
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
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5
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
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6
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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7
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
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8
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
9
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
10
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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