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~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
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Handbook of pricing research in marketing
9
Innovation in pricing : contemporary theories and best practices
6
Pricing perspectives : marketing and management implications of new theories and applications
5
Pricing-Forschung in Deutschland
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Neuntes Dienstleistungskolloquium : am 09. 10. 2009 an der Universität Kaiserslautern
2
Pricing tactics, strategies, and outcomes ; Vol. 2
2
The Oxford handbook of pricing management
2
The Oxford handbook of the economics of networks
2
The Routledge companion to strategic marketing
2
Visionary pricing : reflections and advances in honor of Dan Nimer
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in economics and econometrics ; Vol. 2
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Analytical modeling research in fashion business
1
Annals of operations research ; volume 274, numbers 1/2 (March 2019)
1
Artificial economics : the generative method in economics ; [Artificial Economics Conference 2009]
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
BWL-Wissen zur Existenzgründung
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
1
Channel strategies and marketing mix in a connected world
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Current Issues in Public Utilities and Public Policy : Empirical Studies Focusing on Japan
1
Data mining and analytics
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics of competition
1
Electronic retailing
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Erfolg durch Innovation : Perspektiven für den Tourismus- und Dienstleistungssektor ; Festschrift für Klaus Weiermair zum 65. Geburtstag ; 10 Jahre ICRET
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Fashion marketing
1
Four essays in microeconomic theory
1
Führerschaft in Märkten : Nutzung und Sicherung von Erfolgspotenzialen ; Jahrestagung 2002 der GfK-Nürnberg e.V.
1
Gesundheitsversorgung zwischen Solidarität und Wettbewerb
1
Green advertising and the reluctant consumer
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ECONIS (ZBW)
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1
An analysis of the effect of demand response on electricity consumption : assessing households' heterogeneous reaction to dynamic pricing
Mizutani, Fumitoshi
;
Tanaka, Takuro
;
Nakamura, Eri
- In:
Current Issues in Public Utilities and Public Policy : …
,
(pp. 17-35)
.
2023
Persistent link: https://www.econbiz.de/10013548889
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2
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
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3
Supply-side responses to health taxes
Belloni, Annalisa
;
Sassi, Franco
- In:
Health taxes : policy and practice
,
(pp. 87-115)
.
2022
Persistent link: https://www.econbiz.de/10014266518
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4
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
5
Economic foundations of marketing strategy
Villas-Boas, J. Miguel
;
Zhang, Juanjuan
- In:
The Routledge companion to strategic marketing
,
(pp. 20-37)
.
2021
Persistent link: https://www.econbiz.de/10012498420
Saved in:
6
Pricing strategies
Gangwar, Manish
;
Rao, Vithala R.
- In:
The Routledge companion to strategic marketing
,
(pp. 309-324)
.
2021
Persistent link: https://www.econbiz.de/10012498768
Saved in:
7
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
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8
Pricing in the digital age : implications for consumer behavior
Winer, Russell S.
- In:
The Routledge companion to consumer behavior
,
(pp. 193-207)
.
2020
Persistent link: https://www.econbiz.de/10012316153
Saved in:
9
How much might a beer cost in a fancy resort? : a possible replication of Thaler’s well-known experiment
Kolnhofer-Derecskei, Anita
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 241-257)
.
2020
Persistent link: https://www.econbiz.de/10012250637
Saved in:
10
Pricing policies for selling indivisible storable goods to strategic consumers
Berbeglia, Gerardo
;
Rayaprolu, Gautam
;
Vetta, Adrian
-
2019
Persistent link: https://www.econbiz.de/10012000698
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