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~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Reprint"
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Konsumentenverhalten
Marketingmanagement
Theorie
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Theory
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822
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812
Welt
672
World
672
Globalisierung
295
Globalization
288
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268
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267
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239
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Entwicklungsländer
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Unternehmensethik
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Wirtschaftswachstum
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Reprint
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6,903
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6,669
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6,184
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3,361
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2,557
Collection of articles of several authors
1,641
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1,641
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946
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917
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832
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832
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802
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666
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666
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551
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551
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463
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327
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207
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Keller, Kevin Lane
8
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Malhotra, Naresh K.
4
Park, C. Whan
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Varadarajan, P. Rajan
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Grönroos, Christian
3
Jaworski, Bernard J.
3
Ozanne, Julie L.
3
Piercy, Nigel
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Brownlie, Douglas
2
Devinney, Timothy Michael
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
Levy, Sidney J.
2
Loewenstein, George F.
2
MacInnis, Deborah J.
2
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Harvard Graduate School of Business Administration
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Russell Sage Foundation
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The evolution of brands : from signals of quality to storehouses of trust
19
Cross-cultural and critical perspectives on brands
16
Measuring and managing brands
16
The impact of theory on representations of the consumer and the marketing organisation
15
Brand management ; Vol. 3
14
Brand management ; Vol. 2
12
Marketing strategy processes and tools
11
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
Marketing-mix strategies - product strategy and promotion strategy
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
International marketing ; Vol. 2
6
Corporate brand and corporate reputation
5
International marketing ; Vol. 1
5
International marketing ; Vol. 3
5
SAGE benchmarks in culture and society
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
The nature and scope of marketing research
5
Evolving and emerging issues in marketing strategy
4
History of marketing thought ; Volume 3
4
Legends in marketing
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Theoretical and empirical perspectives in critical marketing studies
4
Key debates and contemporary issues in nonprofit marketing
3
Macromarketing - a global focus ; Vol. 4
3
Relational and functional integration
3
Strategic information systems ; Vol. 3
3
The development of critical perspectives in marketing
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
Macromarketing - a global focus ; Vol. 2
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
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ECONIS (ZBW)
287
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
Reprint of : stock salience and the asymmetric market effect of consumer sentiment news
Akhtar, Shumi
;
Faff, Robert W.
;
Oliver, Barry R.
; …
- In:
Journal of banking & finance
37
(
2013
)
11
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10010246979
Saved in:
3
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
4
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
5
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
6
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
7
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
8
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
9
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
10
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
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