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~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~subject:"Social change"
~type_genre:"Reprint"
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Search: subject_exact:"Soziale Werte"
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Konsumentenverhalten
Marketingtheorie
Social change
Social values
35
Soziale Werte
35
Cultural identity
13
Kulturelle Identität
13
Comparison
8
Vergleich
8
Welt
8
World
8
Cross-cultural management
7
Interkulturelles Management
7
Theorie
7
Theory
7
Empirical method
6
Empirische Methode
6
Marketing theory
5
USA
5
United States
5
Culture
4
Kultur
4
Arbeitskräfte
3
Canada
3
Ethics
3
Ethik
3
Kanada
3
Workforce
3
Behaviour
2
Brand
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Consumer behaviour
2
Consumption theory
2
Corporate culture
2
Correlation
2
Cultural sociology
2
Economic development
2
Entwicklung
2
Familie
2
Familienunternehmen
2
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Type of publication
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Article
9
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Reprint
Article in journal
454
Aufsatz in Zeitschrift
454
Graue Literatur
97
Non-commercial literature
97
Aufsatz im Buch
91
Book section
91
Working Paper
57
Arbeitspapier
49
Hochschulschrift
33
Collection of articles of several authors
30
Sammelwerk
30
Thesis
26
Aufsatzsammlung
24
Bibliografie enthalten
19
Bibliography included
19
Statistics
14
Statistik
14
Konferenzschrift
11
Conference proceedings
6
Case study
5
Fallstudie
5
Conference paper
4
Konferenzbeitrag
4
Bibliografie
2
Collection of articles written by one author
2
Sammlung
2
Advisory report
1
Bericht
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
Lehrbuch
1
Mehrbändiges Werk
1
Monografische Reihe
1
Multi-volume publication
1
No longer published / No longer aquired
1
Ratgeber
1
Umfrage
1
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Language
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English
9
Author
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Aaker, Jennifer
2
Baker, Wayne E.
2
Benet-Martínez, Verónica
2
Garolera, Jordi
2
Inglehart, Ronald
2
McDonagh, Pierre
2
Prothero, Andrea
2
Andreasen, Alan R.
1
Crane, Andrew
1
Desmond, John
1
Kilbourne, William
1
Kilbourne, William E.
1
Peñaloza, Lisa
1
Venkatesh, Alladi
1
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Published in...
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Major theoretical debates and contemporary issues in marketing theory
3
Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Foundations of cross cultural management ; Vol. 3
1
Globalization and national cultures
1
Macromarketing - a global focus ; Vol. 4
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
9
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
Saved in:
4
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.
;
McDonagh, Pierre
;
Prothero, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003876820
Saved in:
5
Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
Saved in:
6
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003611027
Saved in:
7
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003611049
Saved in:
8
Modernization, cultural change, and the persistence of traditional values
Inglehart, Ronald
;
Baker, Wayne E.
-
2008
Persistent link: https://www.econbiz.de/10003728609
Saved in:
9
Modernization, cultural change, and the persistence of traditional values
Inglehart, Ronald
;
Baker, Wayne E.
-
2007
Persistent link: https://www.econbiz.de/10003554883
Saved in:
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