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~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
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Konsumentenverhalten
Neuromarketing
Neurowissenschaften
797
Neuroscience
769
Consumer behaviour
184
Kognition
139
Cognition
137
Neuroökonomie
100
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50
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consumer neuroscience
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25
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25
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24
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24
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Kenning, Peter
13
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10
Plassmann, Hilke
10
Gutjahr, Gert
6
Hubert, Marco
5
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5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
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4
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4
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3
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Lee, Nick
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
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3
Venkatraman, Vinod
3
Verbeke, Willem J. M. I.
3
Zaichkowsky, Judith Lynne
3
Zhang, Jing
3
Agarwal, Sharad
2
Bechara, Antoine
2
Bielefeld, Klaus W.
2
Bonga, Wellington Garikai
2
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2
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2
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2
Chan, Hang-Yee
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2
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2
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2
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2
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1
Jutta Richter-Altman RAM-Verlag
1
Nomos Verlagsgesellschaft
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Journal of business research : JBR
9
Psychology & marketing
9
Journal of marketing research : JMR
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Dresden Discussion Paper Series in Economics
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
Springer Gabler Research
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Springer eBook Collection
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SpringerLink / Bücher
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The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitspapiere der Nordakademie
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ECONIS (ZBW)
231
EconStor
2
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
4
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
5
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
6
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
9
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
10
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
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