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~subject:"Konsumentenverhalten"
~subject:"Portfolio selection"
~type_genre:"Case study"
~type_genre:"Glossary included"
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Search: subject:"Produktmanagement"
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Konsumentenverhalten
Portfolio selection
Produktmanagement
67
Product management
64
Deutschland
18
Germany
18
Theorie
10
Theory
10
Innovation management
9
Innovationsmanagement
9
Produktentwicklung
9
Innovation
8
USA
8
United States
8
Consumer behaviour
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Markenführung
6
Produktlebenszyklus
6
Strategic management
6
Strategisches Management
6
New product development
5
Pharmaceutical industry
5
Pharmaindustrie
5
Portfolio-Management
5
Product life cycle
5
Customer integration
4
Decision
4
Entscheidung
4
KMU
4
Kundenintegration
4
Produktpolitik
4
SME
4
Automotive industry
3
Beziehungsmarketing
3
Bundling strategy
3
Kfz-Industrie
3
Leistungsbündel
3
Marketing
3
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Article
6
Book / Working Paper
6
Type of publication (narrower categories)
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Case study
Glossary included
Article in journal
110
Aufsatz in Zeitschrift
110
Aufsatz im Buch
32
Book section
32
Hochschulschrift
25
Graue Literatur
19
Non-commercial literature
19
Thesis
18
Collection of articles of several authors
11
Sammelwerk
11
Fallstudie
10
Aufsatzsammlung
8
Arbeitspapier
6
Working Paper
6
Bibliografie enthalten
4
Bibliography included
4
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4
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4
Glossar enthalten
2
Lehrbuch
2
Systematic review
2
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2
Übersichtsarbeit
2
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1
Company information
1
Conference paper
1
Fallstudiensammlung
1
Firmeninformation
1
Forschungsbericht
1
Handbook
1
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1
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1
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1
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Language
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German
6
English
6
Author
All
Schmahl, Christian M.
2
Amasaka, Kakuro
1
Carù, Antonella
1
Geuppert, Florian
1
Gleich, Ronald
1
Hartley, Robert F.
1
Herold, Robert
1
Hirschl, Bernd
1
Kardes, Frank R.
1
Kumar, V.
1
Kuniyoshi, Masato
1
Nakamura, Mari
1
Rao, Sanjay K.
1
Reindel, Susanne
1
Rubik, Frieder
1
Russell, Edward
1
Schepp, Ralph
1
Shah, Denish
1
Simshäuser, Ulla
1
Tollin, Karin
1
Yamaji, Manabu
1
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Published in...
All
Produktportfoliomanagement
3
Informationsmanagement in Wissenschaft und Praxis
1
Journal of business case studies
1
Journal of business strategy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriftenreihe des IÖW
1
Source
All
ECONIS (ZBW)
12
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1
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
2
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
3
Produktportfoliomanagement
Schmahl, Christian M.
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003872620
Saved in:
4
Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K.
- In:
Journal of business strategy
30
(
2009
)
6
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
Saved in:
5
Marketing mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
6
Produktportfoliomanagement in der Telekommunikationsindustrie - EBIT versus Innovation?
Schepp, Ralph
;
Herold, Robert
;
Schmahl, Christian M.
- In:
Produktportfoliomanagement
,
(pp. 127-159)
.
2009
Persistent link: https://www.econbiz.de/10003892755
Saved in:
7
Ergebnisrechnung als Instrument des strategischen Produktportfoliomanagements : Ausgestaltung am Beispiel Deutsche Telekom
Geuppert, Florian
- In:
Produktportfoliomanagement
,
(pp. 161-178)
.
2009
Persistent link: https://www.econbiz.de/10003892767
Saved in:
8
Produktportfoliomanagement bei der Lufthansa Cargo AG : Einbindung in die Geschäftsprozesse und Strukturen
Reindel, Susanne
- In:
Produktportfoliomanagement
,
(pp. 179-198)
.
2009
Persistent link: https://www.econbiz.de/10003892772
Saved in:
9
Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari
;
Kuniyoshi, Masato
;
Yamaji, Manabu
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
Saved in:
10
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
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