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~subject:"Konsumentenverhalten"
~subject:"Product management"
~subject:"Wahrnehmung"
~type_genre:"Handbuch"
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Konsumentenverhalten
Product management
Wahrnehmung
Produktgestaltung
14
Product design
13
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Deutschland
4
Germany
4
Relationship marketing
4
Theorie
4
Theory
4
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3
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3
Qualitätsmanagement
3
Brand image
2
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2
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Handbuch
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Graue Literatur
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Albers, Sönke
2
Akao, Yōji
1
Herrmann, Andreas
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Hertel, Günter
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Huber, Frank
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Piller, Frank T.
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Seeger, Harald
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ECONIS (ZBW)
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Handbook of research in mass customization and personalization
Piller, Frank T.
(
contributor
);
Zeng, Mingzhe
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003949848
Saved in:
2
Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
4
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
5
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
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