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~subject:"Konsumentenverhalten"
~subject:"Sports marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Veranstaltungsmarketing"
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Konsumentenverhalten
Sports marketing
Event-Marketing
517
Event marketing
516
Consumer behaviour
199
Sport event
136
Sportveranstaltung
136
Big event
122
Großveranstaltung
122
Tourism
96
Tourismus
95
Holiday behaviour
82
Urlaubsverhalten
82
Customer satisfaction
80
Kundenzufriedenheit
80
Beziehungsmarketing
78
Relationship marketing
78
Tourism marketing
68
Tourismusmarketing
68
Tourism industry
62
Tourismuswirtschaft
62
Brand management
61
Markenführung
61
Event
53
Brand image
51
Markenimage
51
Veranstaltung
51
Sports
45
Sport
44
USA
42
United States
42
Destination management
40
Destinationsmanagement
40
Dienstleistungsqualität
38
Service quality
38
Emotion
37
Sportmarketing
33
Experiential marketing
32
Sponsoring
32
Sponsorship
32
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Online availability
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Undetermined
110
Free
15
Type of publication
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Article
215
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
217
Aufsatz im Buch
47
Book section
47
Hochschulschrift
23
Thesis
18
Aufsatzsammlung
13
Collection of articles of several authors
12
Sammelwerk
12
Graue Literatur
11
Non-commercial literature
11
Case study
7
Fallstudie
7
Arbeitspapier
4
Working Paper
4
Konferenzschrift
3
Conference proceedings
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Guidebook
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Ratgeber
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
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Language
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English
213
German
3
French
1
Author
All
Taheri, Babak
5
Schmitt, Bernd
4
Brakus, J. Joško
3
Carlson, Jamie
3
Fairley, Sheranne
3
Jahn, Steffen
3
Krishen, Anjala S.
3
Scheinbaum, Angeline Close
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Altschwager, Teagan
2
Bekmeier-Feuerhahn, Sigrid
2
Bourgeon-Renault, Dominique
2
Cai, Liping A.
2
Conduit, Jodie
2
Cornwell, T. Bettina
2
Dias, Álvaro Lopes
2
Drengner, Jan
2
Farrington, Thomas
2
Gaus, Hansjoerg
2
Goodman, Steve
2
Gori, Keith
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Le Dung
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
Newland, Brianna L.
2
O'Gorman, Kevin
2
Rather, Raouf Ahmad
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
Scott, Noel
2
Shobeiri, Saeed
2
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Published in...
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International journal of event and festival management
10
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Journal of business research : JBR
8
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Sport management review
6
International journal of contemporary hospitality management
5
International journal of sport management and marketing : IJSMM
5
The journal of brand management : an international journal
5
European Sport management quarterly : ESMQ
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Innovative marketing : IM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Tourism review
2
Advances in business and management forecasting
1
Analele Universitătii Dunărea de Jos Galaţi
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
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ECONIS (ZBW)
217
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
6
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
9
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
10
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
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