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~subject:"Konsumentenverhalten"
~subject:"Tourism marketing"
~subject:"Veranstaltung"
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Konsumentenverhalten
Tourism marketing
Veranstaltung
Event-Marketing
1,444
Event marketing
1,268
Consumer behaviour
286
Deutschland
252
Germany
248
Sportveranstaltung
181
Sport event
171
Großveranstaltung
167
Big event
163
Brand management
152
Markenführung
152
Tourismus
127
Tourism industry
125
Tourismuswirtschaft
125
Beziehungsmarketing
116
Tourism
116
Event
115
Relationship marketing
115
Tourismusmarketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
Urlaubsverhalten
86
Theory
80
Theorie
79
Markenimage
75
Brand image
74
Sponsoring
73
USA
73
United States
72
Sponsorship
71
Sport
65
Emotion
64
Sports
63
Freizeitwirtschaft
62
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24
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23
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22
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20
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14
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14
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12
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11
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6
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6
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2
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2
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1
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1
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1
Mehrbändiges Werk
1
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1
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1
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1
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1
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1
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English
363
German
111
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3
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2
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1
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Zanger, Cornelia
10
Olberding, Julie Cencula
7
Drengner, Jan
6
Holzbaur, Ulrich
6
Jahn, Steffen
6
Schmitt, Bernd
6
Taheri, Babak
6
Fairley, Sheranne
5
Scheinbaum, Angeline Close
5
Bauer, Hans H.
4
Gursoy, Dogan
4
Nosko, Chris
4
Sorensen, Alan T.
4
Steinecke, Albrecht
4
Wong, IpKin Anthony
4
Brakus, J. Joško
3
Carlson, Jamie
3
Cui, Yao
3
Dias, Álvaro Lopes
3
Duenyas, Izak
3
Ermer, Beatrice
3
Kaiser, Sebastian
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Mortimer, Julie Holland
3
Sahin, Ozge
3
Scott, Noel
3
Sotiriadis, Marios
3
Van Niekerk, Mathilda
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Beech, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Breyer-Mayländer, Thomas
2
Bruhn, Manfred
2
Cai, Liping A.
2
Carneiro, Maria João
2
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Springer Fachmedien Wiesbaden
6
Wissenschaftliche Konferenz Eventforschung <12., 2020, Chemnitz>
2
Books on Demand GmbH <Norderstedt>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Image, Verlag und Institut für Marktanalyse <Frankfurt, Main>
1
Internationale Fachhochschule <Honnef>
1
Katholische Akademie der Erzdiözese Freiburg
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Universität Bern / Forschungsinstitut für Freizeit und Tourismus
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
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Published in...
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Tourism management : research, policies, practice
17
Journal of travel and tourism marketing
16
International journal of event and festival management
14
SpringerLink / Bücher
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of retailing and consumer services
10
International journal of contemporary hospitality management
9
Journal of business research : JBR
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management perspectives : TMP
9
Markenkommunikation und Beziehungsmarketing
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
5
Springer eBook Collection
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of destination marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Strategic marketing in tourism services
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
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Source
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ECONIS (ZBW)
469
USB Cologne (EcoSocSci)
8
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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