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~subject:"Konsumentenverhalten"
~subject:"Tourismusmarketing"
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Search: subject_exact:"Veranstaltungsmarketing"
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Konsumentenverhalten
Tourismusmarketing
Event-Marketing
1,442
Event marketing
1,267
Consumer behaviour
285
Deutschland
251
Germany
247
Sportveranstaltung
181
Sport event
171
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167
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163
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152
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132
Tourismus
127
Tourism industry
125
Tourismuswirtschaft
125
Beziehungsmarketing
116
Tourism
116
Event
115
Relationship marketing
115
Tourism marketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
Urlaubsverhalten
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79
Markenimage
75
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74
Sponsoring
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USA
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72
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71
Sport
65
Emotion
64
Sports
63
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German
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Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Gursoy, Dogan
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Steinecke, Albrecht
4
Brakus, J. Joško
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Drengner, Jan
3
Ermer, Beatrice
3
Fairley, Sheranne
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Scott, Noel
3
Sotiriadis, Marios
3
Van Niekerk, Mathilda
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Breyer-Mayländer, Thomas
2
Bruhn, Manfred
2
Cai, Liping A.
2
Carneiro, Maria João
2
Connell, Joanne
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Hassan, Azizul
2
Heinrich, Daniel
2
Kastenholz, Elisabeth
2
Kim, Jong-hyeong
2
Klaus, Philipp
2
Knobloch, Uli
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Books on Demand GmbH <Norderstedt>
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Dänemark / Erhvervs- og Byggestyrelsen
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Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Springer Fachmedien Wiesbaden
1
Uni-Edition GmbH
1
Universität Bern / Forschungsinstitut für Freizeit und Tourismus
1
Wuppertal Institut für Klima, Umwelt, Energie
1
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1
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Journal of travel and tourism marketing
14
Tourism management : research, policies, practice
12
Journal of retailing and consumer services
10
International journal of event and festival management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management perspectives : TMP
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of contemporary hospitality management
7
International journal of hospitality management
7
Journal of business research : JBR
7
Sport management review
5
The journal of brand management : an international journal
5
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
SpringerLink / Bücher
4
Strategic marketing in tourism services
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of destination marketing & management
3
Journal of hospitality and tourism insights
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of food products marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
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ECONIS (ZBW)
364
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
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