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~subject:"Konsumentenverhalten"
~subject:"USA"
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Search: subject_exact:"Veranstaltungsmarketing"
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Konsumentenverhalten
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Event-Marketing
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Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of hospitality management
9
International journal of event and festival management
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of sport management and marketing : IJSMM
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Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of contemporary hospitality management
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Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
The journal of brand management : an international journal
5
Tourism management perspectives : TMP
5
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4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Memorable customer experiences : a research anthology
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European Sport management quarterly : ESMQ
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Handbook on brand and experience management
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International journal of electronic marketing and retailing : IJEMR
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Journal of service management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
339
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
10
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
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