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~subject:"Konsumentenverhalten"
~subject:"Veranstaltung"
~type_genre:"Book section"
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Konsumentenverhalten
Veranstaltung
Event marketing
366
Event-Marketing
366
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84
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84
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48
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48
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Beziehungsmarketing
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Dienstleistungsmarketing
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Olberding, Julie Cencula
7
Drengner, Jan
5
Jahn, Steffen
4
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
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2
Opaschowski, Horst W.
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Hadwich, Karsten
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
7
Erlebnis- und Konsumwelten
3
Event tourism in Asian countries : challenges and prospects
3
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Handbook on brand and experience management
2
Memorable customer experiences : a research anthology
2
Stand und Perspektiven der Eventforschung
2
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Economics through sports
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eventmarketing : Grundlagen und Erfolgsbeispiele
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Fashion branding and communication : core strategies of European luxury brands
1
Flagship marketing : concepts and places
1
Global strategic management in the service industry : a perspective of the new era
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of business and finance : multinational companies, venture capital and non-profit organizations
1
International advertising and communication : current insights and empirical findings
1
Managing and developing communities, festivals and events
1
Marketing in the cyber era : strategies and emerging trends
1
New perspectives on critical marketing and consumer society
1
Research methods in service innovation
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
The business of events management
1
Trends im Handel : Analysen und Fakten zur aktuellen Situation im Handel
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
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ECONIS (ZBW)
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Event tourism : prospects and trends
Sharma, Anukrati
;
Arora, Shruti
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013479440
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2
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
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3
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
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4
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
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5
Experiencing the experience economy
Flinn, Jenny
- In:
New perspectives on critical marketing and consumer society
,
(pp. 129-142)
.
2021
Persistent link: https://www.econbiz.de/10012498222
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6
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
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7
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
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8
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
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9
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
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10
Financial management of special events : toward a more comprehensive approach
Olberding, Julie Cencula
;
Frambes, Patrick
- In:
Social enterprise and special events : market-based …
,
(pp. 52-66)
.
2017
Persistent link: https://www.econbiz.de/10011567661
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