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Konsumentenverhalten
Hörfunkwerbung
160
Radio advertising
160
Advertising effects
32
Werbewirkung
32
Deutschland
30
Germany
30
USA
28
United States
28
Advertising
26
Werbung
26
Fernsehwerbung
25
Television advertising
25
Theorie
22
Theory
22
Fernsehen
16
Television
16
Internet marketing
14
Online-Marketing
14
Broadcast
11
Broadcasting industry
11
Consumer behaviour
11
Rundfunk
11
Rundfunksender
11
Broadcasting policy
10
Rundfunkpolitik
10
Competition
9
Wettbewerb
9
Hörfunkprogramm
8
Psychology of advertising
8
Radio programme
8
Werbepsychologie
8
Advertising planning
7
Fernsehprogramm
7
Media industries
7
Media usage
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Mediennutzung
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Craton, Lincoln G.
2
Cauberghe, Veroline
1
Dindaroğlu, Burak
1
Garcia-Madariaga, Jesus
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Hudders, Liselot
1
Hyun, Yong J.
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Macklin, M. C.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Murray, Noel M.
1
North, Adrian C.
1
Oakes, Steve
1
Panic, Katarina
1
Pedreño-Santos, Ana
1
Rajagopal
1
Rothschild, Michael
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The journal of consumer marketing
2
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of communication management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
11
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1
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
2
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
5
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
6
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
7
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
8
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
Saved in:
9
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
10
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
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