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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Glossary included"
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Search: subject:"Produktmanagement"
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Konsumentenverhalten
Produktmanagement
387
Product management
384
Innovation
73
Deutschland
67
Germany
67
Theorie
52
Theory
52
Brand management
37
Markenführung
37
Innovation management
35
Innovationsmanagement
35
Product
35
Produkt
35
Marketing management
30
Marketingmanagement
30
Automotive industry
26
Kfz-Industrie
26
USA
26
United States
26
Strategic management
25
Strategisches Management
25
Produktlebenszyklus
24
Product life cycle
23
Consumer behaviour
21
Beziehungsmarketing
20
Portfolio selection
20
Portfolio-Management
20
Produktgestaltung
20
Relationship marketing
20
Product design
19
Produktentwicklung
19
Relaunch
18
Erfolgsfaktor
16
New product development
15
Success factor
15
Market research
12
Marktforschung
12
Sustainable product
11
Öko-Produkt
11
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Article
16
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5
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Aufsatz im Buch
Case study
Glossary included
Article in journal
65
Aufsatz in Zeitschrift
65
Hochschulschrift
25
Graue Literatur
19
Non-commercial literature
19
Thesis
18
Book section
14
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
7
Arbeitspapier
6
Working Paper
6
Fallstudie
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
4
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4
Glossar enthalten
2
Lehrbuch
2
Systematic review
2
Textbook
2
Übersichtsarbeit
2
Bibliografie
1
Company information
1
Fallstudiensammlung
1
Firmeninformation
1
Forschungsbericht
1
Handbook
1
Handbuch
1
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English
13
German
8
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All
Amasaka, Kakuro
1
Baier, Daniel
1
Baumert, Katrin
1
Benartzi, Shlomo
1
Brusch, Michael
1
Bruyer, Vincent
1
Carù, Antonella
1
Chaudhuri, Atanu
1
Chernev, Alexander
1
Cryder, Cynthia E.
1
Diamantopoulos, Adamantios
1
Enneking, Ulrich
1
Fanderl, Harald
1
Fuchs, Christoph
1
Hamilton, Ryan
1
Hartley, Robert F.
1
Hieronimus, Fabian
1
Hirschl, Bernd
1
House, Lisa
1
Kardes, Frank R.
1
Knight, Erika
1
Kumar, V.
1
Kuniyoshi, Masato
1
Lee, Jong-ying
1
Lehmann, Donald R.
1
Loewenstein, George F.
1
Mayzlin, Dina
1
Merkel, Oliver
1
Nakamura, Mari
1
Nessel, Günther
1
Previtero, Alessandro
1
Rubik, Frieder
1
Russell, Edward
1
Schäfer, Heiko
1
Shah, Denish
1
Sigindi, Taner
1
Simshäuser, Ulla
1
Singh, Kashi N.
1
Spreen, Thomas H.
1
Theisen, Gregor
1
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Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2
EU and WTO law : how tight is the legal straitjacket for environmental product regulation? ; proceedings of a colloquium
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovative Produktionswirtschaft : Jubiläumsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus
1
Journal of business case studies
1
Kellogg on marketing
1
Managerial strategies for business sustainability during turbulent times
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
1
Product research : the art and science behind successful product launches
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe des IÖW
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
The Sage handbook of advertising
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
21
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1
Consumers, businesses, and governments during an economic crisis : a marketing perspective
Sigindi, Taner
- In:
Managerial strategies for business sustainability …
,
(pp. 208-222)
.
2018
Persistent link: https://www.econbiz.de/10011718299
Saved in:
2
Addition by division : partitioning real accounts for financial well-being
Loewenstein, George F.
;
Cryder, Cynthia E.
;
Benartzi, Shlomo
- In:
Transformative consumer research for personal and …
,
(pp. 413-422)
.
2012
Persistent link: https://www.econbiz.de/10009260766
Saved in:
3
Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik
Baumert, Katrin
;
Brusch, Michael
;
Baier, Daniel
- In:
Innovative Produktionswirtschaft : Jubiläumsschrift zu …
,
(pp. 1-15)
.
2012
Persistent link: https://www.econbiz.de/10009618107
Saved in:
4
Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Quantitative marketing and marketing management : …
,
(pp. 325-351)
.
2012
Persistent link: https://www.econbiz.de/10009621751
Saved in:
5
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
6
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
7
Managing product assortments : insights from consumer psychology
Hamilton, Ryan
;
Chernev, Alexander
- In:
Kellogg on marketing
,
(pp. 348-360)
.
2010
Persistent link: https://www.econbiz.de/10008664273
Saved in:
8
Produktpositionierung und Präferenzmessung
Werani, Thomas
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 115-126)
.
2009
Persistent link: https://www.econbiz.de/10003787793
Saved in:
9
Two period product choice models for commercial vehicles
Chaudhuri, Atanu
;
Singh, Kashi N.
- In:
Product research : the art and science behind …
,
(pp. 289-301)
.
2009
Persistent link: https://www.econbiz.de/10003977267
Saved in:
10
Marketing mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
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