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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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New product development
850
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850
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Product research : the art and science behind successful product launches
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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1
Channel strategies and marketing mix in a connected world
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1
Contemporary issues in social media marketing
1
Continuing to broaden the marketing concept : making the world a better place
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Dexterity in global business : a cross-dimensional analysis
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
1
Environmentally responsible supply chains
1
European Perspectives on Innovation Management
1
Gaining momentum : managing the diffusion of innovations
1
Global networks and innovation in China : international linkages and indigenous efforts
1
Handbook of innovation indicators and measurement
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on new product development
1
Handbook on cross-cultural marketing
1
Handbook on the experience economy
1
Human factors and ergonomics in consumer product design : methods and techniques
1
Innovation management : perspectives from strategy, product, process and human resources research
1
Innovation, brevets et normes : complémentarités et conflits
1
Innovative Produktionswirtschaft : Jubiläumsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus
1
Kleine und mittlere Unternehmen : Finanz-, Wirtschafts- und andere Krisen ; Forschungsbeiträge
1
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1
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1
Proceedings of the Third International Symposium on Regional Management Science and Engineering
1
Responsible management in Asia : perspectives on CSR
1
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1
Standpunkte - Beiträge renommierter Persönlichkeiten der Versicherungswirtschaft in Leipziger Seminaren : zu den Themen - Big Data - Digitaler Vertrieb und Kundenbetreuung - Digitalisierung - IDD - IFRS 9 und IFRS 17 - Kapitalanlage - Mitarbeitergewinnung - Verhaltensbasierte Tarifierung
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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Sustainability in fashion : a cradle to upcycle approach
1
Technological, managerial and organizational core competencies : dynamic innovation and sustainable development
1
The PDMA handbook of new product development
1
The Routledge companion to digital consumption
1
The new Oxford handbook of economic geography
1
The silver market phenomenon : marketing and innovation in the aging society
1
The spatial market process
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ECONIS (ZBW)
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1
Exploring conditions for successful end-user involvement in new
product
development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
2
Research on the impact of consumer innovation on purchase intention of new energy vehicles : regulated intermediary effect
Liu, Yang
;
Xu, Guangyi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 41-59)
.
2023
Persistent link: https://www.econbiz.de/10014316772
Saved in:
3
Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhang, Zhe
;
Hou, Yuansi
;
Zhu, Yongmin
- In:
Global networks and innovation in China : international …
,
(pp. 72-92)
.
2022
Persistent link: https://www.econbiz.de/10012607666
Saved in:
4
Investigating the relationship between consumer attitudes and sustainable fashion
product
development
McLaren, Angharad
;
Goworek, Helen
- In:
Sustainability in fashion : a cradle to upcycle approach
,
(pp. 171-192)
.
2017
Persistent link: https://www.econbiz.de/10012220615
Saved in:
5
Selling innovative products to anxious consumers
Huang, Yufei
;
Gokpinar, Bilal
;
Tang, Christopher S.
; …
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 29-46)
.
2020
Persistent link: https://www.econbiz.de/10012146855
Saved in:
6
The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
.
2020
Persistent link: https://www.econbiz.de/10012321161
Saved in:
7
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
8
Product design innovation and functional innovation effects on consumers' adoption of soft furniture
Auruskeviciene, Vilte
;
Senkevic, Sabina
- In:
Innovation management : perspectives from strategy, …
,
(pp. 58-71)
.
2020
Persistent link: https://www.econbiz.de/10013365057
Saved in:
9
Neue Solidarität statt Entsolidarisierung : verhaltensbasierte Tarife und Kundenmehrwert am Beispiel Generali Vitality
Timmesfeld, Andrea
- In:
Standpunkte - Beiträge renommierter Persönlichkeiten …
,
(pp. 69-93)
.
2019
Persistent link: https://www.econbiz.de/10012101687
Saved in:
10
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
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