Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study …-risk attributes. This study investigates the role of consumer knowledge of essential product external cues, namely product warranty … categories of product warranty knowledge, subjective and objective, on the relationship between country image and brand image on …