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~subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Konsumentenverhalten
Consumer behaviour
4,999
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4,072
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3,134
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1,350
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786
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717
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648
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5,791
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1,047
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
12
Spiller, Achim
12
Wildner, Raimund
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hansen, Ursula
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Schrader, Ulf
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
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Gesellschaft für Konsum-, Markt- und Absatzforschung
8
American Marketing Association
6
Deutscher Dialogmarketing Verband
6
European Society for Opinion and Marketing Research
5
International Telecommunications Society
5
Springer Fachmedien Wiesbaden
3
American Council on Consumer Interests
2
European Association of Agricultural Economists
2
European Marketing Academy
2
Evangelische Akademie Tutzing
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
International Association for Research in Economic Psychology
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Psychological Association
1
Attac Deutschland
1
Australien / Productivity Commission
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bund der Versicherten
1
Bundesverband der Selbständigen
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center for International Research in Consumers Location and Their Environments
1
Centre Interuniversitaire de Formation Permanente <Charleroi>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Congrès des Economistes Belges de Langue Française <11, 1994, Louvain-la-Neuve>
1
Consiglio nazionale delle ricerche / Progetto finalizzato trasporti
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsch-Japanischer Wirtschaftskreis
1
Deutsche Bundesbank
1
Deutsche Bundesstiftung Umwelt
1
Deutsche Landwirtschafts-Gesellschaft
1
European Advertising Academy
1
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
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ECONIS (ZBW)
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1
From customer to digital to civic to transformative engagement : a conceptual framework and future
research
directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
2
The effect of social interaction and cultural consumption on voting turnout
Martorana, Marco
;
Mazza, Isidoro
- In:
Power and Responsibility : Interdisciplinary …
,
(pp. 331-343)
.
2023
Persistent link: https://www.econbiz.de/10014245971
Saved in:
3
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
4
Mobile ethnography : a customer experience
research
method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
Saved in:
5
The future of
research
on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
6
Intercultural service encounters in the post-COVID-19 world : a
research
agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
7
Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
Saved in:
8
Ethnocentrism consumer
research
: a bibliometric analysis overview over 1984-2021
Tahali, Sara
;
Yildiz, Hélène
;
Kaswengi, Joseph
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 91-113)
.
2022
Persistent link: https://www.econbiz.de/10013338055
Saved in:
9
Market
research
concerning the consumption of fish and fishery products
Marin, Ancuţa
- In:
Agrarian economy and rural development : realities and …
,
(pp. 201-207)
.
2019
known the fact that the nutritional value of the frozen fish is almost the same as that of the fresh fish.
Research
methods …
Persistent link: https://www.econbiz.de/10012213462
Saved in:
10
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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