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Konsumentenverhalten
Consumer behaviour
20
Social Web
12
Social web
12
Confidence
8
Vertrauen
8
Beziehungsmarketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Relationship marketing
6
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Viral marketing
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Virales Marketing
6
Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Brand image
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Dienstleistungsqualität
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Innovation adoption
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Innovationsakzeptanz
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Instagram
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Künstliche Intelligenz
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Markenimage
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Spain
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Spanien
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Tourism industry
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Tourismuswirtschaft
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artificial intelligence
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Brand management
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Emotion
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Gastgewerbe
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Hospitality industry
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Markenführung
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Satisfaction
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Article
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English
19
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Casaló, Luis V.
17
Flavián Blanco, Carlos
12
Belanche, Daniel
8
Guinalíu, Miguel
8
Ibáñez-Sánchez, Sergio
4
Akdim, Khaoula
2
Casalo, Luis V.
2
Ekinci, Yuksel
2
Flavián, Marta
2
Romero, Jaime
2
Ruiz-Equihua, Daniel
2
Flavián, Carlos
1
Pérez-Rueda, Alfredo
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of marketing communications
2
Cuadernos de economía y dirección de la empresa : CEDE
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Psychology & marketing
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ECONIS (ZBW)
19
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1
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
2
Frontline robots in tourism and hospitality : service enhancement or cost reduction?
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
3
,
pp. 477-492
Persistent link: https://www.econbiz.de/10012666399
Saved in:
3
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Akdim, Khaoula
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209660
Saved in:
4
How old is your soul? : differences in the impact of eWOM on Generation X and millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
5
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Saved in:
6
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
Saved in:
7
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
8
The role of customers in the gig economy : how perceptions of working conditions and service quality influence the use and recommendation of food delivery services
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
Service business
15
(
2021
)
1
,
pp. 45-75
Persistent link: https://www.econbiz.de/10012489178
Saved in:
9
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
10
Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
Saved in:
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